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Destinations

by doc4 • Uploaded: Apr. 18 '07
Gallerized May. '07 09e62b7496ec5cf9991fbe374e5384fe.png
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Description: Identity for a travel agency. Note the raised "o", we enjoyed the many connotations of longitude / latitude and temperature degree mark. Normally I'm not a fan of paint swooshes, but in this case it seemed to work well, housing the double meaning of Earth and water.

As seen on: Destinations

Status: Client work

Commenting: Actively seeking critiques

Tags: paint swoosh • earth • water • travel agency • doc4

More from this user:

2

ClimaxDesigns said on Apr. 24 '07

the tag line is a bit hard to read, but beautiful none-the-less
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OcularInk said on May. 04 '07

Exactly what CD said.
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kaimere said on May. 05 '07

niiiiiice :)

Gandr said on May. 05 '07

Very fresh, love the font;it seems almost a little Atlantian to me. Whats the name of the it (the font)?
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chanpion said on May. 05 '07

Geez, how did I miss this in the view all section?! It makes me want to book a holiday right now. Man do I need one. (Or do I speak for all of you?!)
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kosta said on May. 07 '07

Very clever!
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bpotstra said on May. 07 '07

...just fix up the tagline and you've got a great logo! Well done!

doc4 said on May. 07 '07

bpotstra, there are some obvious problems with the tag line. Normally when used at a smaller size the tag line is beefed up for readabilities sake. In most cases the tag line is left off. Just so you know, I'm aware of the issue.

doc4 said on May. 07 '07

Gandr, the font was Centaur MT before being modified in various ways.

secretmidnight said on May. 08 '07

Lovely logo, the font is really nice. It reminds me of Optimus Princeps (sp?). "Your Journey. Our Passion" - sounds like a ripoff of Microsoft's "Your Potential, Our Passion" tagline. That's really the only qualm I have with it.

fu-ed said on May. 08 '07

Excellent!!

doc4 said on May. 10 '07

Secretmidnight: I can't lay claim to the tag line, I was allowed the honor of creating the company name though. I had no idea Microsoft had such a similar tag line, fortunatly I'm a Mac user :)

secretmidnight said on May. 13 '07

Doc4, it's a good tagline nonetheless. Purina use it too - "Your Cat. Our Passion". Lol. How do you mean 'fortunately' you're a Mac user? I'm not sure I understand. :)
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Jeff Fisher LogoMotives said on May. 13 '07

Beautiful image!

doc4 said on May. 13 '07

secret: What I mean is, I use a Mac and not a PC so I've never seen that tag line. I looked it up though and you're right. I can't believe Purina is using something so close as well. If I had known I would have at consulted them on the use of an alternative.

doc4 said on Feb. 15 '08

Just to clear things up a bit, the company created their own tag line. I had no idea this was so similar to so many others. It's a little funny when you think about it. Even Tyson's tagline "Have you had your Tyson today" continuously reminds me of Atari's tagline "Have you played Atari today" not to mention Tyson's "Powered by" crapline. I even sent the concept team fifty examples of "Powered by this or Powered by that" but they wouldn't listen. So they ripped off two "hip" taglines and sold them for 75 million. Of course I would have used "fueled by" thanks to the Tenacious D at least that would have been a little less used.

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