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Description: Forward Hotel Taipei “Start Your Carefree Journey with Forward!” In sync with Forward Enterprise Group’s mission of providing “sincere, practical, reliable, and high-quality service” to our customers, Forward Hotel Taipei is the group’s newest hotel catered toward business travelers. To separate itself from the rest, the “swallow” is the main concept of Forward Hotel Taipei. The swallow’s wings are the key motif of the hotel logo to give guests a more animated and lasting impression, a metaphor of how business travelers can begin their journey with hope. The letter “F” is incorporated in the logo so that our guests can easily associate the group name with the logo and to further differentiate ourselves from other business hotels in the region. The English hotel logo uses modern lines and proportion in its design and incorporates the letters “A” and “O” to symbolize “Grade-A Service” and “Well-Rounded Service.” Hopefully the hotel can help bring success to its guests! The logo colors are brown and modern gray. Brown is the color of humanity and gray is one of the most stylish colors of the day. At Forward Hotel Taipei we ensure a reliable stay for our guests and work hard to meet their every demand while at the same time holding on to our modern touch. By utilizing a stylish image, the hotel has differentiated itself from the competition and become an icon of today’s hospitality industry.
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