LogoPond

@milou, thanks, i didn't think that i'd run over a teddy, but turned out just the way I wanted lol.
@mikey, glad it made people laugh ;)

@Rudy: Thanks. it is kinda sad that it's so commercialized, and what's up with the "everyday is valentine's day" idea?

@logomotive, chad: Thank you for your comments. I don't expect everyone would look at this in a humorous point of view, same for any illustration or imagery that dipicts death.

@ brandsimplicity: I'm really sorry for your loss. I apologize if this imagery offends you or anyone else. However, even this subject isn't drawn in those typical road sign's black figure style, I don't mean to illustrate this as "Oh drunk driving is funny". I would never touch the wheel if i've taken a sip, and I would never encourage such action to anyone. I thought to illustrate the result of drunk driving: that you can hurt innocent people, you'd get the message of "DON'T do this, you don't want this result". I'm sure there are other posters or signs depict death as a result for similar issue, and occasionally even depict death or suicide in a comic way. Of course, there will always be people offened by it (even no one around them died in such manner), and there will also be people who take this lightly and consider it bold.

some commercial or ads are successful, not because everyone love it, but because it gets people to talk about the issue and raise the awareness of it. I'm not saying what I did is successful and brilliant as those, just wanted to mention this point of view.