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Don't mind critiques, but I'm not actively looking for them
- Elastic Digital
- by Julius
- fresh new logo for our web design studio in Sydney.
- Number of views: 29487
- Dated Submitted: Jul. 23 '06
- Added to Gallery: Jul. 24 '06
- As seen on: elasticdigital.com
Jul. 24 '06
hellyeah said:This is a great one. Though that modified A has been seen a thousand times it fits in here very well. I like it.
Jul. 24 '06
Neil Evans said:Lovely brandmark and logo type, only niggle, why does the L touch the A in elastic when none of the other letters touch? looks a little odd.
Jul. 24 '06
mike said:Above.. I was unaware that basic colors and shapes were allowed only to Microsoft. It is possible for more then 1 person in the world to think of using this combination.
Anyways, nicely done. One of my favorite
Jul. 24 '06
ismith said:It\'s similar, but different enough. The shapes by MS were more abstract and didn\'t involve white. It\'s interesting but I have no idea what it has in common with elastic, other than rectangularity...
Jul. 24 '06
matthew said:I\'d have to agree with Neil, and just wonder about the first A and why it differs from the others, however, if there were a good reason, and one I don\'t understand as of yet, I\'d love to know and learn :)
Jul. 24 '06
Julius said:Thank you for your kind comments. In regard to the connecting L and A, I worked on connecting other letters - but they weren\'t connecting naturally so I didnt push it.
Jul. 24 '06
Kyle Peatt said:Nice. I agree with disconnecting the L and the A. I\'m worried about how well this will translate to one colour or on to a white background...
Jul. 24 '06
Anagoge said:What a great logo. Such great use of colour and dimension as well. Very nice work, well done.
Jul. 24 '06
Reno said:The reflections in front of the color \"pages\" look really cool. The way the lines overlap almost look pixel-y, which add something for me even if I am just imagining it.
Well done.
Jul. 25 '06
Matthew C. Gallagher said:Nicely done. The L A touching does not concern, but Kyle\'s comment on how the logo will translate to a white background is a valid point. Overall a well-designed logo.
Jul. 25 '06
Teevio said:I love how this looks although it seems that it would be difficult to recreate for business materials like letterhead.
Jul. 25 '06
Anagoge said:I really don\'t see why it would be so difficult to reproduce this in print. Simply put the logo in a black box as it is now.
Jul. 25 '06
lisenocalis said:beautiful logo!
love the translucent feeling emanating from it. When I look at it I think of versatility
Jul. 25 '06
bjorn said:Brilliant! Perfect for a web firm...
It will be a bitch to print this logo though.. :P Maybe we could have a gallery of applications of logo?
Jul. 26 '06
Biomech said:Looks really good, really crisp and professional. Maybe the second A should have the line in it for some variety?
Jul. 27 '06
dirk_sabbe said:I really like this a lot. Brilliant execution too.
I\'m just wondering here what will happen to this design when it needs to be printed (in offset maybe) or when it needs to be rendered on a ballpoint...
How do you convert this to one color and only one color?
Jul. 28 '06
Chris Tabor said:Really like the type treatment... perhaps it might benefit from making the squares a little more elastic.
Jul. 28 '06
Paul said:I really like this... but I would be interested to see it printed on a letterhead, looks great on screen. Do they have a white background version, or a mono colour?
Jul. 29 '06
Voltius said:This is one of the most Gorgeous and proffesional looking Logos I\'ve seen.
The logo says loudly, \"I\'m ready for success and to be used as a trademark proudly\"
Over-analyzing is the main reason why some logos suck, look at the general feel and mood of your logo when you see it for just a few seconds. Don\'t stare at it for minutes on end. Don\'t pick out every little feature and judge it, the logo represents itself as a whole.
Jul. 30 '06
novahurst said:Beautiful logo. Very well executed concept and the typeface works excellently with the mark, very well done.
Jul. 30 '06
novahurst said:On further reflection, the only critique I can make is that the logo makes me instantly thing of film or photography, and it appears your company is more marketing focused. So while the logo in and of itself is amazing, I\'m not sure I feel the connection to the company.
Jul. 30 '06
novahurst said:Beautiful logo. Very well executed concept, and the typeface works excellently with the mark. Very well done.
... on further reflection, the only critique I can make is that the logo makes me instantly thing of film or photography, and it appears your company is more marketing focused. So while the logo in and of itself is amazing, I\'m not sure I feel the connection to the company.
Jul. 31 '06
Flërnk said:Can I just say again that this is the best logo on the site?
This is the bets logo on the site.
Aug. 01 '06
Ultrafez said:Awesome! I absolutely love this logo! It looks a bit like the Microsoft Dynamics logo, but who cares? I love it anyway!
Aug. 01 '06
southside said:really nice... but I must agree with some other that the inverted A V effect does not fit. but I really love the grafic
Aug. 04 '06
art2 said:really awesome.. is perfect!
Aug. 05 '06
grubedoo said:The connected L and A make perfect visual sense. Putting a space between them would force a widened kerning of the rest lettermark which wouldn\'t work. As is, it\'s perfectly executed.
Aug. 06 '06
Bryan Le said:Simply beautiful! Great symbolism, great choice of color (Obviously for the RGB reference).
Amazing! Keep up the great work!
Aug. 09 '06
shanedesigns said:Looks fantastic but feel it would suit a television/monitor/video company more than a web design studio. Also not getting the feel of elastic which I feel could have been implemented. Great use of type tho!
Aug. 11 '06
design_uk said:There have been alot of postive comments posted, and rightly so.
The typograpghy is balanced and clean. The bendy screens, may present some problems for various issues, but as a supporting graphic it brightens and adds lumanence, depth and further attracts the eye.
Does it serve the purpose well?
Well my personal view is that it doesn\'t really say web design (not that it should nessecarily) or say a lot about the character of the company...
This is definately a logotype that reminds of high-tech slick plasma/tv/dvd manufacturer rather than creative web design company.
This, I would say, is an important point in the world of identity, and should be considered when looking at this logo.
Anyway well done on a slick looking logo.
Aug. 12 '06
dirk_sabbe said:I think the last post touches a fundamental problem with logopond.
It\'s all good and well everybody posts his
Aug. 12 '06
David said:Dirk_sabbe, your comment was for some reason cut off. can you please finish it. I\'m interested to hear what you mean, maybe, if the issue is an actual logopond problem rather than a wider designer problem, from what i get from what design_uk was saying, we can address it...
I have to say i aggree with you design_uk about what you are saying in general, but i disagree that this logo doesnt accomplish this. when i read elasticdigital then i see RGB i immediately think web, now maybe because i am a designer i understand that RGB is for web and an average lay person wont. but in thruth while some icons imagry help the visual to come together more directly, i think this is a unique way to show that they deal in the digital feild which is RBG and that their company is flexible. which is why the graphic is bent.
I cant think of a more direct way to exude that emotion andnot be campy-meaning an actual commuter screen or a keyboard.
Aug. 13 '06
DESIGN_UK said:Hi David,
I could guess as to where Dirk was going with his comments but I shall not digress at this moment!
To answer your comments,
firstly I would say you are not really the target audience and for you to make this link does not really make a convincing argument .
Think RGB, think just WEB? I don\'t think so... Think CURSOR, think WEB?- ah yeh maybe... but even then - these are the most obvious of ideas.
RGB Screens bendy or not -are certainly not unique.
I would say that the RGB colour \'concpet\' is not only old as the the hills, (and has been used in that context a billion times) but much more importantly,
is that \'RGB\' is \'not exclusive\' to the web - and I think most people will agree that those 3 colours are more connected, if anything, to our televisual world of tech than it is of our web browsers.
(I wonder how many time , sony/hitachi/LG/ panasonic etc used those rgb colours in their logos over the years?!)
If Julius really thought about it, and wanted to base an idea on colour and the web why did he not think a bit further about it? maybe something about hex colours or something just a little bit ?
A web company competing in todays market needs to have an identity that says something different, whether that it\'s something that reflects them or their mission or attitude to their work etc or .
Being visuly direct (or obvious) in ideas such as this, won\'t in this manner won\'t make this a true success.
I am not trying to make bad of the work (please refer to previous post - very slick and I do like it etc) I am sure the web company in sydney love it, and that\'s great if they do.
I am just saying that it could work much much better for the purpose.
LONG LIVE THE LOGO!
=D
Aug. 13 '06
DESIGN_UK said:line 16 - should be:
further about it? maybe something about hex colours or something just a little bit DIFFERENT?
=D
Aug. 13 '06
david said:\"firstly I would say you are not really the target audience and for you to make this link does not really make a convincing argument .\"
i said as much:
\"now maybe because i am a designer i understand that RGB is for web and an average lay person wont. \"
admittedly this could be a television company logo. i think the question im trying to get at-especially since he has a grey flag(opinions welcome but not asked for)- is what could he have done differently? without being more direct. again, if im a lay person a hex value or reference means nothing to me.
Aug. 14 '06
design_uk said:True you did say as much.
The hex comment, was simply an example of making the colour idea more related to the web rather than generic rgb.
The thing is, I would not suggest a concept based around rgb - or screens at all.
however, we do not know the brief given by the client, they may have asked for this...
Sep. 11 '06
Design_Uk said:Is this part of the same thing?
I like yours better!
http://www.addflash.net/
Sep. 11 '06
design_uk said:If this is a rip off then that sucks the big one!
It\'s stealing!
Sep. 11 '06
julius said:Thats amazing. Complete and blatant theft. What sort of recourse do I have as a designer when this happens?
Sep. 12 '06
addflash said:Hy there...Julius...this is AddFlash...
I did\'nt steel your logo!!!
The \"logo\" was \"created\" by my \"designer\"...let\'s call it designer...the logo will be changed immidiately!!!
Than I\'ll call you...I take the number for \"Elasticdigital\"
Best regards
Cipriano
ps:sorry about my english
Sep. 12 '06
addflash said:I\'m a art director from Como(italy) and a scripter...I don\'t created a site like addflash...and than stell a logo....I\'m very ANGRY !!!
Sep. 12 '06
unstructure said:JULIUS: Usually a nicely worded cease and desist letter works nicely, tell them you would like it removed immediately since it violates your copyright. If they refuse then you can email their host and use the DMCA as reference for shutting their site down, since their host can be part of the suit later.
ADDFLASH: First thing you should do is remove the logo ... its obviously not yours and you got ripped off. I would be angry too ... I hope you at least got this rip-off at a bargain price, which usually goes to show what\'s happens when you trust the design of your brand to someone who changes $100. If you paid a lot addflash ... then I would confront the design, and get your money back. If they refuse call a lawyer, open and shut case.
Sep. 12 '06
addflash said:Tomorow the logo will be cancelled from my site, card, letters, etc...I let you now Julius...verry sorry again...
Sep. 12 '06
logomockery said:hey addflash, if you need a real logo just browse around logopond and pick a designer.
Sep. 12 '06
design_uk said:Well I\'m glad there has been some immediate action on this...
(julius, now\'s the time to hand over your business card over ;-)
Sep. 13 '06
addflash said:The Logo was cancelled...
http//:www.addflash.net
Sorry again...I just want to say thath it took me about 2 months to script and create this site...and than 1 \"designer\" still a logo in minutes...funny...neh ???
Sep. 13 '06
julius said:No worries. I appreciate your quick response.
Your designer needs to know (and probably is very well aware now) that the internet just isn\'t big enough to steal designs.
Oct. 13 '06
KGB said:very nice. I bet it works without the reflection. the reflection is just fluff to me.
Oct. 18 '06
said:I like this one – nice type, the symbol reminds me little of the Microsoft Dynamics, but yours is far better. And the reflection is very \'06, not that it\'s a bad thing, but very hip at the moment but I\'m guessing it would work pretty good without it as well, when that effect eventuelly becomes tired.
Jan. 09 '07
qbox said:i love this logo... one of the best i have seen... i agree with all the comments on the touching letters and they should probably be separate but it doesnt take away the simple fact that this logo rocks! great job Julius!
Mar. 15 '07
b3nder said:A very nice brand. Australian too which makes it that much better :)
We are currently rebranding our company. Something half as clever and distinctive would be great!!
May. 11 '07
summitkg said:Excellent. I in particular love the mark. It is exceptionally well designed. Let me know if you guys get tired of it, I'll buy the mark :)
Jun. 01 '07
willuper said:Definitely one of my favorites. Well done on the reflection too (subtlety is key).
Aug. 29 '07
tiko1232 said:Very nice. beautiful mark. Good work man :)
Sep. 11 '07
PROGRAM 25 said:Ottimo lavoro amico :)
Mar. 13 '08
rekup said:I liked the old ED logo better! hehehe. Just kidding Julio...
May. 08 '08
asn1981 said:i love it esp the letter A
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Jul. 23 '06
dale.napier said:awesome colour effect!
i am really digging this logo - well done.
the inverted V for the A\'s are awesome too.