Chameleon
by Jeff Fisher LogoMotives
Personal logo for a hairstylist who desired images of swirls, and a yin/yang reference, in her identity featuring a chameleon. The font is the historic Kells Round from P22.com, giving the logo a Celtic type treatment as requested by the client. The logo will appear in the book LogoLounge 4.
Number of views: 7540
Date Submitted: Apr. 04 '07
Added to Gallery: Nov. 04 '07
As seen on: Jeff Fisher LogoMotives

Apr. 04 '07

artsyambie6 said:

I like it, but perhaps just a little more space between the text and the graphic. very fun!


Apr. 10 '07

raja said:

that's awesome Jeff - looks like they are moving - trippy!


Apr. 10 '07

kult house said:

The typeface outlines are just a little too "warpy", but I think that could be disguised if the text was just a little smaller in proportion to the mark, which I think is the logo's strongest asset. I'd scale the text down by 25% or so.


Apr. 12 '07

kashyapmurali said:

nice, trippy as said by raja


Apr. 18 '07

OcularInk said:

Man, that is wild...I LOVE it!!


Jun. 01 '07

dache said:

Semiologically speaking, dont you think this represents chameleons rather than chameleon?


Jun. 07 '07

waltermurray said:

Hey, the illustration style is very cool but these look more like Rock Lizzards/gheko's than chamelons and there is a very big difference.


Jun. 07 '07

Jeff Fisher LogoMotives said:

Having had a chameleon myself I based the design of creature on photos of my own very fat chameleon and, besides, it's not intended to be a literal interpretation . The result, in duplicate (in response to dache's usual inane "criticism"), met the requirements and specifics of the client brief - and, in the end, the person paying the bill is the party I need to please with the finished design.


Jun. 07 '07

dache said:

Just asking about the logic of showing two chameleons when the company name signafies one, nothing inane at all.


Jun. 07 '07

Thomas said:

Simply beautiful...


Jun. 07 '07

senterbrands said:

(in response to dache's usual inane "criticism").... LOL. Nice work as usual Jeff.


Jun. 08 '07

kaimere said:

Hey Jeff love this and your portfolio def. one of my fave designers and influences ... lemme ask Dave how come hes only putting you up now :)


Jun. 08 '07

Jeff Fisher LogoMotives said:

K - Thanks! Actually this is 'round 2' for my work being featured...


Jun. 08 '07

kaimere said:

oops :) mabruk ...


Jun. 08 '07

waltermurray said:

Hey, sorry to keep this one going on (I have lots of respect for your work) but would still beg to differ. For years the sort of illustrations you've used have been printed on African cloth to represent gheko's an dlizzards, because of the dufficulty that a chameleons body presents from above(to illustrate that is) they are often illustrated in profile (Their more becoming angle) Pleaes pay good attention to the toes on the Chameleon and those on the checko, but maybe this as like the subtle difference between a tortoise and a turtle.
Please note I have great respect for your work, and only state the following as research reference.

Chamelelon ref

as seen in this image search http://images.google.com/images?q=chameleon illustrations&ndsp=21&svnum=10&um=1&hl=en&client=safari&rls=en&start=0&sa=N

Chamelelon ref

http://images.google.com/images?um=1&tab=wi&client=safari&ie=UTF-8&oe=UTF-8&rls=en&q=chameleon%20feet

Gheko reference

http://images.google.com/images?um=1&tab=wi&client=safari&hl=en&rls=en&q=gecko%20illustrations


Jun. 09 '07

Jeff Fisher LogoMotives said:

w - I appreciate your efforts to 'educate' me in proper lizard identification - the image used in the logo is in no way intended to a literal representation, but simply a cartoon-like graphic illustration.


Aug. 12 '07

bogglins said:

luv it.. the pattern in it reminds me to the aboriginal arts.. :)


Sep. 16 '07

cresk said:

Really like these lizards and the way they are positioned as well.

It also reminds me of Lanzarote's national symbol, which is a lizard too (wonderful island though).


Nov. 05 '07

OcularInk said:

@ waltermurray

I'm with Jeff on this one. While attention to detail is always important and sometimes literal representations are essential, I don't think it's necessary in this case. No one is going to have a difficult time associating the name with the icon. The name is 'Chameleon' after all. If his target audience were reptile experts, than your point would be more valid. I think his slightly stylized version here works nicely. Just some thoughts. :-)

Glad this one made it to the front.


Nov. 05 '07

reddskinn said:

Maybe u can work with the font, it looks not professional. The graphic has potential.


Nov. 07 '07

nido said:

one of my favourite logos on the pond!


Nov. 08 '07

krazie said:

i have an idea - since you mentioned 'ying & yang' in your logo description, wouldn't it be great if you can make the lizards into "ying" and "yang" ? like positive & negative lizards ?

just a thought ... it's a great logo though :)


Nov. 08 '07

Liz zanfir said:

HAWT! luvit


Nov. 15 '07

stevietime said:

I like this but it reminds me a SoBe. Yours seems a lot more playful though. Good work.


Please login/register to make a comment, registration is easy, signup