Akcelo by OcularInk

Akcelo

by OcularInk • Uploaded: Apr. 02 '07

Gallerized Apr. '07

6799

Description: This company is all about developing simple, easy-to-use, but yet, functional software
that people enjoy using. Akcelo means to accelerate, so I thought the Cheetah represented that well. :-)

Status: Client work

Commenting: Not seeking critique, comments fine

Tags: sans serif • trademark • logo • ink • ocular

View Swimmers: 12

More from this user:

LOGO POND BOOK

senterbrands said on Apr. 02 '07

Ocular.... I like this one man. What if you composed it with some of the smaller squares being the brown of the type. That way you show it is a cheetah with the spots of brown. Just an idea. Nice work!

frontend said on Apr. 02 '07

I like this one but think you should tweak the mark a bit. Maybe the paws could be set differently to accentuate speed a bit more. And maybe the back fragmentation could be set a little less randomly and more mathematically.

nido said on Apr. 02 '07

hey kevin, i agree with frontend on this one, the concept is very nice but the fragmentation is a little all over the place, maybe, i dont know but maybe have it going to a point as well? to illustrate a bit more dynamics within the mark?but obviously without making it a cliche! plus something else frontend pointed out, the paw, well maybe the front leg, it looks a bit messy & have you thought about having it facing in the way as oppose to out, it'd probably show a running motion better then the leaping motion you have at the moment, which is more suited to the gazelle, but all in all i do really like where your going with this, good work bro & all the best.

raja said on Apr. 02 '07

Kevin, I see 'disintegrate' not 'accelerate' hope that helps

OcularInk said on Apr. 02 '07

Very helpful, Raja. Thanks! I hadn't thought of it like that. Hmm, there's gotta be a way to make it not look like it's disintegrating. Back to the drawing board I go. :-)

ryantoyota said on Apr. 02 '07

Promising logo. I agree with everyone else's comments about improvement. I specifically wanted to add to nido's comment about the fragementation going to (or I suppose coming from) a point. I envision an arch made from the counter in the A. Also, to portray the feeling of speed, perhaps make the fragments slightly wider than they are tall and possibly give them a bit of a skew as well, matched to the angle of the type. What does the dot on an i in that font look like? Methinks it might make a good fragment shape.

chanpion said on Apr. 02 '07

Hey Ink, hows it goin mate. This caught my eye instantly. But its for the wrong reason. Is there any chance that you could consider using another animal or make it more like a cheetah like the others above suggested? Because why it was drawn to me in the first place was it resembled a 'Puma' or 'Slazenger'. Cheers.

OcularInk said on Apr. 07 '07

Uploaded new version with minor tweaks (fixed the fragment pattern, added cheetah spots, tweaked front leg, etc.).

logomotive said on Apr. 07 '07

Kev, I really like this one but feel it's not quite there ..yet IOW(could improve). The transaction from solid to fragment seems a little harsh not flowing as smmothly as possible, perhaps slightly larger squares and add a couple to front of cheetah so it looks more like a cheetah. Just suggestions but I like what you've done.

OcularInk said on Apr. 08 '07

I know, I just can't get this one to work out right. Still going to try though. Thanks for your feedback, buddy!! I really appreciate it. And thank-you, Chan, as well. This is all very helpful.

ryantoyota said on Apr. 09 '07

Better, but I think you need to work more on the transition from pixelated to smooth. I recommend MC Escher's Metamorphosis II for inspiration. I'd also love to see those brown pixels morph into some cheetah spots, so people know what they represent.

dache said on Apr. 11 '07

Im afraid that in smaller views the cheetah part could be confused with the tail and hind leg of a horse.

OcularInk said on Apr. 11 '07

Heard today that this is going to be the final direction. Time to finalize all the kinks. Any more feedback is greatly appreciated. I really want to pull this one off. Thanks Ryan for the reference. I see what you are saying. The morph could be stronger. David, I hadn't noticed that yet. But now that you mention it, I can see what you're saying. I'll post up a final soon. Thanks again!!

dache said on Apr. 13 '07

Thats good to hear, this cheetah is definately the strongest of the concepts. I think a head with sharper angles could help, something to try at least. For the pixel part I think a curve or something witht movement would make it more dynamic. I know for the leg you have to ask yourself do I put it in under the body or out.. I googled it and finding the right leg movement will be delicate. Good luck :^)

OcularInk said on Apr. 14 '07

Update.

nido said on Apr. 14 '07

im so glad you've come back to this kev, but i prefer the new version (JOKE) no i really like this, im going to be honest kev, in my humble opinion its not there yet, & it's going to be tough getting this concept right but i envy you & admire your courage, fortune favours the brave & i wish you all the fortune in this & everything you do dude. go get it boy! your friend nido.

OcularInk said on Apr. 16 '07

Thanks, buddy. I completely appreciate your honest feedback. How else do we get better at this stuff, right? I will make this one work!! Thanks for the motivation. :-)

kaimere said on Apr. 19 '07

Stunning ... simply put ... lots of possible ideas with placement as well is this the final version ?

kaimere said on Apr. 19 '07

and nido great suggestions, you ideas man you !!!

nido said on Apr. 19 '07

OcularInk said on Apr. 19 '07

@ kaimere: Just about. Type is under development. I want to try and minimize the negative space between the 'A' and the 'K'. Have a few ideas in mind. Suggestions on layout are still welcome. Thanks very much, Kaimere. Your feedback is always appreciated. Thanks to everyone else for all the help and motivation. I can't thank YOU enough!! I am learning so much as a new designer.

frontend said on Apr. 20 '07

what about making the head stick out more, making it more agressive?

oveman said on Apr. 20 '07

Hey, Kevin. I really liked the concept behind the logo, but the cheetah looks like he's resting, not accelerating/running.

OcularInk said on Apr. 20 '07

Thanks for the comments. The final can be seen here (colors still being tweaked). http://farm1.static.flickr.com/206/466394032_056f5635b0_o.jpg The type is now 100% custom. The previous 'A' just wasn't working for me. Neither was the 'C' or the 'O'. I feel the flow has been improved. Also, the direction of the 'A' gives the logo more movement and a sense of speed. =)

gcm said on Jul. 02 '07

http://misipile.com/ logo 128... the same idea.

OcularInk said on Oct. 22 '07

And?

hungboney said on Apr. 08 '10

logo not good

OcularInk said on Apr. 08 '10

Thanks for your opinion.

oronoz ® said on Apr. 08 '10

Gentleman!! ;)

logomotive said on Apr. 08 '10

Love these guys that just join with nothing but hate.

mcdseven said on Apr. 08 '10

@hungboney, logo not good? english not good ether... put your money where your mouth is and put one of your designs up for a little critique tlc.

OcularInk said on Apr. 08 '10

hungboney? Probably hung like an ant. Thanks for the support, guys.

myway999 said on Apr. 08 '10

ocularink, you are a great person. I also think that criticizing should be constructive not destructive. The final version looks great, and i like the cool effect you added, and yes it looks like running..the a-k also emphasize the idea, so i think it's a very well done one. As a suggestion: client's opinion is always no.1, for each one of use, even if we want or think or wish different. The animal was chosen excellent, and also i love the font. @people with useless critiques: do you do this (designing, creating, copying artworks, masterpieces) for money of as a passion and style of living?

myway999 said on Apr. 08 '10

sorry for the nervous spelling errors...lol

OcularInk said on Apr. 08 '10

No apologies necessary. Thanks for your comment, Claude. I agree about constructive criticism. Simply stating "logo not good" is very immature.

myway999 said on Apr. 08 '10

definitely. we are here to grow, to improve ourselves. I truly belive that here, on logopond is a big family :p

Please login/register to make a comment, registration is easy, signup

LogoPond

Akcelo

Logopond Book V1 - PreSale Now!