• Client work I am actively looking for critiques
Marathon Legal
by lundeja
Marathon Legal looks to be "setting the pace" amongst its area law firms. I tried to incorporate an M/L aspect while also creating something that had good movement from left to right and sort of had the appearance of a runner's arm. Type is waiting on mark approval.
Update Mark has been approved :)
Number of views: 412
Date Submitted: Jan. 07 '10
13279

Jan. 07 '10

JoePrince said:

Might read better without the serifs.

16150

Jan. 07 '10

lundeja said:

I'd rather sacrifice the L than the movement.

13279

Jan. 07 '10

JoePrince said:

Hah alright, then good as is I guess :)

22632

Jan. 07 '10

ethereal said:

Ha! Clever, I like it.

21710

Jan. 07 '10

milou said:

very good Jared, I dig it.

16150

Jan. 07 '10

lundeja said:

Thanks guys :) We'll see what he says. I sent over 4 concepts, but I was really pushing this one given his tagline and target. crosses fingers

Jan. 07 '10

Thrasher317 said:

Feels like too much of a stretch for me. Good luck though.

16150

Jan. 07 '10

lundeja said:

lol a stretch how? (if you don't mind my asking) It's for a law firm and at the very least the M is evident...

16150

Jan. 07 '10

lundeja said:

Maybe you're lacking foresight on the branding potential... Not everything needs to jump out at your face.

16150

Jan. 07 '10

lundeja said:

That sounded conceited, sorry. I just see more to it in my head. Signage, advertisements, stationery etc.

26282

Jan. 07 '10

absoludicrous said:

That a baby Jared! Cool mark. Definitely not what you'd expect from a law firm, but that's what sets it apart and makes it cool.

22632

Jan. 07 '10

ethereal said:

I don't see the guy stretching at all, looks like he's running to me. That said I hope he stretched a little before the run. :)

10715

Jan. 07 '10

cerise said:

I just love this. It's simple and really memorable.

22776

Jan. 07 '10

tango217 said:

Also looks like legs while running.

16150

Jan. 08 '10

lundeja said:

Thanks Tony, Sean, Cerise. :)

8029

Jan. 08 '10

Houston-we said:

This is strong, REALLY strong. Brilliant.

15436

Jan. 08 '10

epsilon said:

Congrats on approval. I am waiting to see the stationery now... :)

12603

Jan. 08 '10

eziemac said:

sweet :)

10715

Jan. 08 '10

cerise said:

Congrats on the approval

24960

Jan. 08 '10

muse7 said:

relish in it - you've got a great client!

16150

Jan. 09 '10

lundeja said:

Thanks all.

Ashley - you're right. He has been a joy to work with.

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