advertisment
662

Coyner's Auto Body

by Jeff Fisher LogoMotives • Uploaded: Mar. 15 '07
fe4ca5dc62f823890fa6427896764dc0.png
2117

Description: The business never had a previous logo and the owner wanted a design that reflected its 1970s founding. The image appears in the book Logos from North to South America (Spain)
and the upcoming volume Branded (UK).

As seen on: bLog-oMotives

Status: Nothing set

Commenting: Not seeking critique, comments fine

Tags: • blog-omotives • logomotives • Jeff Fisher • branded

More from this user:

ryantoyota said on Mar. 24 '07

Neat. Although I find it a tad hard to read, and I feel the slant on the Auto Body Inc type should have been altered to match the script. It definitely nails the target of what they wanted.
662

Jeff Fisher LogoMotives said on Mar. 24 '07

It's funny, when the logo was designed years ago, the slant of Auto Body Inc was a topic of discussion. When it was done, to match the slant of the Coyner's font, the words looked too distorted - and I've never been a fan of distorting type just for the hell of it. It also really stood out as odd looking when the Auto Body Inc and Since 1976 font was used on other marketing/promotion item text. So, we didn't alter the line of text at all.

Please login/register to make a comment, registration is easy,

Logopond Book V1 - PreSale Now!