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Keiyu

by NOMADESIGN • Uploaded: Mar. 13 '07
c38c9c78190a62383c2aefbcc03c2384.png
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Description: Japanese social association

Status: Nothing set

Commenting: Not seeking critique, comments fine

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Thomas said on Mar. 13 '07

I like it but I'm not convinced about using "italic", even for the logo. The shape looks great. Using Eras typeface is a good idea but I would like to see how it could be without the right vertical stroke on the final "u"... Just thoughts about your work that, as usual, looks great.
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NOMADESIGN said on Mar. 13 '07

Thanks Thomas. Since the mark wants to look like a K and a butterfly, the slanted effect inspire movement . ButI have made 6 other design without the slant and aesthetically depending on the font it works better. I wanted to play more with the typo as you did in new quest, linking some of the letters such as i,y and u... they want to make pendant out of it... but at the readability was more important. I also regret they selected a so pale color... but their staff is 90% female so they wanted to look hyper gentle.

Thomas said on Mar. 14 '07

Nevermind, you did a great job! I really like it, very clean!

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