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Staxe & Wayne: by thomas; Logo for a real estate investment company; Number of views: 971; Dated Submitted: Mar. 09 '07

Mar. 09 '07

ahab said:

I like the font treatment.

Mar. 09 '07

OcularInk said:

Yeah, me too.

Mar. 09 '07

senterbrands said:

I like the type, however to me the color red associated with Real Estate investement seems negative. I think if you showed a shade of gray or blue it would not be as distracting.

Mar. 09 '07

Web Design Wales said:

I like what you've done with the font, but the red ' ' reminds me of an ambulance and seems better suited to a health insurance company or something.

Mar. 09 '07

artsyambie6 said:

i like the font treatment except for that t... looks like it doesnt belong. probably since all the other text (exclusing the first letters) are lowercase and the t isnt. i agree with senterbrands that a blue would be more fitting.

Mar. 09 '07

OcularInk said:

Good point, artsyambie6. I hadn't noticed that. Still nice, though.

Mar. 10 '07

artsyambie6 said:

regardless of the t thing, it's still one of my favorites!

Mar. 10 '07

ryantoyota said:

I like it, except for the plus and the T. I could live with the T, but I feel like the plus doesn't seem to fit the font. Could you find one with serifs on it? That would look better in my opinion. It would also help to distinguish it more from the red cross.

Or better yet, ditch the plus and find a cool ampersand. Even better, build one yourself that somehow resembles buildings. I'm not sure how that last one would work, I'm just spewing random ideas here.

It's really close.

Mar. 12 '07

Thomas said:

Thank you everybody for all comments. You're totally right. I agree upon the fact that using red and the cross could create a "red cross" effect. Red is also certainly not the right choice for this activity. For the "t", I'm not quite convinced. I want this logo to be compact and strong. I allow the "y" off the line because it's so "special", but I don't want an upper part on the "t" that, I think, could weaken the first "S". May be I could try to transform the "n" in "Wayne" from lowercase to small cap... I prefer using this "plus" instead of an ampersand. I would like to create a contrast between the font, which looks old fashioned but sharp, and the idea of association. 2 classic names combinated to create a modern way to do business. That's also why I using red instead of neutral blue but I will try to do some tests with other colours.