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Integrity Realty

by Ahab • Uploaded: Mar. 08 '07
7dc297f69399a8d8ad265678f08ebc31.png
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Description: This logo is for a local Realtor that wanted something fresh. He wanted to stand out from the other type based Realtor logos in the area.

Status: Client work

Commenting: Not seeking critique, comments fine

More from this user:

artsyambie6 said on Mar. 08 '07

nothing says stand out better than a column... the more i look at it, the more i like it!
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ahab said on Mar. 09 '07

Thanks a lot...I appreciate it.

unstructure said on Mar. 09 '07

Personally I would like to see a bit more space between the column and the word integrity. Also that "Real Estate Management Inc" is barely readable at this size, I can't imagine it working at all if this logo had to be smaller.
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ahab said on Mar. 09 '07

I see what you're saying...great input. This arrangement of the icon and name was actually used more for signage. For the busines cards and smaller applications like that, we arranged it differently. The name actually breaks away from the icon quite nicely. Thanks again.
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senterbrands said on Mar. 09 '07

I would be interested to see how well this reproduces at a smaller size. To me there is way to much detail.
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raja said on Jun. 11 '07

this looks awesome at the current size

Craven91 said on Jun. 11 '07

Why not condense a lot of this and have the column as the "I" in Integrity? You could weave the vines in there (just make sure to keep it simple) and this could possible help when you have to shrink this down for smaller applications.
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ahab said on Jun. 13 '07

Thnaks for the comments guys... Craven91: I actually had a comp put together with that same exact thing...but the client wanted to go this route. We actually break this logo up a lot more then present it like this.

kult house said on Jun. 13 '07

I'm not a total fan of the column's perspective in relation to the flat 2D perspective of "Integrity". The colors aren't very fresh either.

Craven91 said on Jun. 14 '07

Ahab - show the client how it looks on a business card and I'm sure they will change their thinking. Clients think about logo applications about as much as Star Wars nerds think about girls.
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ahab said on Jun. 14 '07

Craven: Very nice :) Kult: I can see what you are saying about the perspective, but we rarely use it in this layout...the column always ends up being by itself. As far as the color scheme...this was a sspecific requirment of the client to use these colors...they are the same colors of his previous logo and he wanted to keep the equity his company had in those colors. Man you are always on my ass! Thanks for the comments guys...I appreciate them everytime.

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