• Don't mind critiques, but I'm not actively looking for them
Tommy Leo\'s
by Ahab
The client wanted several main elements from thier family crest incorporated into a custom, illustrated logo solution.
Number of views: 1302
Dated Submitted: Mar. 08 '07

Mar. 08 '07

adamslip said:

Great illustration work, but needs some typographic help.

Mar. 08 '07

ahab said:

Thanks... I partially agree with you about the type. We actually wanted something simple and bold (not too ornate) so the client can use it for simple applications. Also, I think if it were too fancy, it might take away from the crest...which the client really wanted to focus on.

But I agree...it's not the greatest type treatment. I really appreciate your input.

Mar. 08 '07

kult house said:

Good illustration, however it's desperately lacking highlights all over.. right now it's a bit flat.

Mar. 08 '07

ahab said:

Kult...

This logo is intended to be flat. It is supposed to represent something found in an old Irish village... something handmade and crafted long ago. The bar it's used in is rustic and has an old time feel. The client payed attention to every detail of the era in his decor and wanted the same style applied to his brand.

I think highlights would defeat the purpose and make it too modern.

Thanks you for your input.

Mar. 08 '07

kult house said:

I think you're mistaking my idea of "highlights" with that Web 2.0 glossy sheen. That's not what I mean.

Any old decor, especially a crest or billboard design, is usually carved out of something. That means harsh edges, which means crisp thin highlights.

I really think using hints of a lighter shade in key areas will make it pop out just a bit more from its murky dimension.

Mar. 08 '07

slavingia said:

I agree completely with kult.

Mar. 08 '07

ahab said:

I kind of see what you're saying...

can you direct me to any examples?

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