OcularInk
said on Oct. 06 '09
Great, that's exactly what I needed to hear, Roy. What about the leaf shape? Better pointing down or going up like it is here?
OcularInk
said on Oct. 06 '09
Thanks Alen. I've been staring at both versions, and I'm leaning towards the leaf pointing down. Mainly because of what Roy said. The flow is a little easier on the eyes. Thanks to you both!!
Type08
said on Oct. 06 '09
Sorry for not sharing my argument - if the leaf points up it looks more dynamic and energetic to me, but at the same time it refers to the small caps 'e' (first letter of the brand name)... Those were my reasons... ;)
OcularInk
said on Oct. 06 '09
Thanks for elaborating, Alen. Your feedback is of much value to me. I can see what you mean about the lowercase e and how the bottom tail of the e curves up. I'm on the fence. :-)
OcularInk
said on Oct. 06 '09
Thanks for chiming in, Joe. I've sent on the updates to the client. Now we wait. :-)
Chad Sanderson said on Oct. 06 '09
I agree with firebrand and momentum. The rounded leaf completes the curviness of a head shape, but I think it would work better facing down. Aside from comfortably fitting in with the type mentioned, I think that its a more natural position for the hair to fall in.
OcularInk
said on Oct. 06 '09
^^ LOL!! You're hilarious, Chad. I sent the updates with the hair/leaf pointing down. Very good point about it being a more natural position for the hair to fall in. Thanks man!!
ClimaxDesigns
said on Oct. 06 '09
I actually like this one way better than the other one but i think cause it feel familiar to me, seemingly the vision of a womans face shaped by her hair in the wind almost cliche though ive not seen any imagery to match in a logo, not saying this is a bad concept or anything this one just seems more polished and finished than the other, the other look like a good start and this feels like a great finish.
thisGuy
said on Oct. 06 '09
i like this version - nice flow, movement, and implementation :)
ClimaxDesigns
said on Oct. 06 '09
i know the other has 25 votes but ima go with my gut on this one i jsut think this one has more polish than the other if there was anything i would ad as a form of critique would be to add back the angular head area for a more unique look. maybe round it over some but dont completely go away from it.
OcularInk
said on Oct. 06 '09
I do think the serrated edge is nice. If it doesn't get used in the logo, it will definitely be a part of the brand. I'm going to put together a few more minor variations and see what happens. Thanks guys!!
milou said on Oct. 06 '09
I prefer the corrected first one.
ClimaxDesigns
said on Oct. 06 '09
"it is all subjective" yeah thats the ting with artwork lol (ducks emails and chairs for calling it artwork)
OcularInk
said on Oct. 06 '09
Thanks Mike. Client opted for the other version with the leaf/hair going down. I still prefer that version as well. ;-) We also decided to remove the serrated edge as we thought it was competing for attention. :: Thanks Milou! Me too. :: Okay, Roy. Agreed. :-) :: David, yes, run and hide. I've got a missile pointed straight at you. Oh crap, I hope I don't end up on the terrorist list now for saying that.
Hayes Image
said on Oct. 07 '09
The leaf pointing upwards is the go, when I see profiles of the human face (no matter where the eyes are positioned) my brain says "look up"...
That little section of the jagged edged leaf is icing on the cake!
OcularInk
said on Nov. 25 '09
Glad to hear your rationale, Josh. Thanks for chiming in. :-)
OcularInk
said on Nov. 25 '09
P.S. The final design can be seen here. http://logopond.com/gallery/detail/79383
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firebrand said on Oct. 06 '09
The simplicity of original is better IMO. I do like it rounded on the left side tho.