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Loki

by esector • Uploaded: Feb. 27 '07
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Description: The customer set a difficult assignment for us – the Logo had to express the idea of diverse information being received based on the person’s location.

After having sifted through numerous options we decided on two: an apple and a target.

The apple symbolized «delicious» and useful information and the target signified the location. However the corporate style required one choice only. Like botanists, we followed the path of selection and cross-bred the apple and the target - within 30 minutes the target in the form of an apple materialized.

We showed the variety of information symbolized in the logo by using 2 colors: green and yellow.

Loki website: www.loki.com

As seen on: eSector Solutions

Status: Nothing set

Commenting: Actively seeking critiques

Tags: local • apple • toolbar • content • wi-fi

More from this user:

rebeccafonseca said on Feb. 27 '07

I love the dimension you've created with the apple.

kchappell77 said on Feb. 27 '07

Man this is nice. I'm not a fan of the typestyle used but the apple is REALLY GOOD!!! I can already see that opening a whole new world for you with the dye cutting of the paper for future marketing items. WOW!

daleharris said on Feb. 27 '07

I love it, I don't get what an apple has to do with Loki.. but I love it :D
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muSCle said on Feb. 28 '07

Unfortunately, the apple icon is synonymous with the current "apple mac brand". The icon that you have designed is remarkably similar to this brand in terms of shape and style. ( I understand there are obivious differences) Therefore your brand becomes overshadowed by something that already exsist. The logo is not a bad logo, and I am not accusing you of plagirism, I just feel there could have been a further development of the concept, which would allow for a greater individuality.

emtarte said on Feb. 28 '07

the apple is wonderful, and the obvious shape/style differences between yours and the mac apple keep it unique. i see apples all over the place... just go to a health food / natural foods grocery... and i don't think "mac" each time i come across one, unless it's aqua or rainbow or has a big bite mark :)

mebs said on Mar. 03 '07

I like the apple quite a bit. I don't like the typography all that much though.
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kaimere said on Mar. 06 '07

nice ... im guessing th apple signifies knowledge ... not keen on the type but symbol does rock

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