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Dunn Flooring

by bartodell • Uploaded: Feb. 26 '07
18c39770ed1a90dc8c6d99f60d1327a3.png
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Description: Comp. Floor being replaced or rolled back depends on how you see it. Installers of tile, carpet, hardwood and laminent floors.

Status: Nothing set

Commenting: Actively seeking critiques

More from this user:

breakthrudesigns said on Feb. 26 '07

My first impression was a paper airplane until i read the name and took a 2nd look.
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senterbrands said on Feb. 26 '07

dont see paper airplane. but now that you have mentioned this everyone else will. the power of suggestion. isnt it great? ;)

kult house said on Feb. 26 '07

...I don't see a paper airplane, I see a sticker being peeled off.
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smartinup said on Feb. 26 '07

i saw the plane too before reading anyones comments, but i did also see the floor after reading the name. i like the idea, maybe just another angle?

daleharris said on Feb. 26 '07

i love it.

austinmoorealf said on Feb. 27 '07

I'm poor enough to know what peel-and-stick flooring looks like. Nice job, but it (to me) communicates low-end flooring. I don't know if that's good or bad. Visually pleasing though.

kchappell77 said on Feb. 27 '07

I saw a plane to doc but after the word flooring I noticed exactly where you were going. I think it's the fact there's no background color that's making it hard to notice off the bat. Like maybe the flooring being something other than white will give the peel a more obvious look. Good job though. I like it.
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smartinup said on Feb. 28 '07

yeah, good call, maybe the back in the light tan so with theword flooring knocked out?

SpiffyJ said on Feb. 28 '07

Looks great. I agree with "austinmoorealf" the fact that it makes you think of peel and stick tile could make the brand look a little low-end but maybe it's as simple as making the item being peeled up into carpet. OR you can add a tagline under the name that says "Hardwood, , Tile, laminet." Otherwise it's great.

SpiffyJ said on Feb. 28 '07

One other thing...you should see if you can get rid of the gradient shadow because that wont translate well on fax, screenprint, overlaying on color surfaces etc.

Thomas said on Mar. 01 '07

Great job... Very clean and professionnal... I like it!

mebs said on Mar. 03 '07

GREAT for lino and carpet... but hardwood and laminate doesn't quite bend like that, ha. I like it a lot, especially the skinny white shading.

graphicoutlaw said on Mar. 07 '07

I did not see the airplane till now! I love the use of fonts and colors, very professional.
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tannerc said on Aug. 09 '07

I just had to comment on this logo. It is incredible and was done very well. The only recommendation I would have would be to move the symbol to above "Flooring" or bolding Flooring and unbolding Dunn. As it is now, all of the balance of the logo is on the left, with the words Dunn bold and having the symbol.

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