Blink Chocolate
by michaelspitz
Branding targeted for a chocolate cafe, a chocolate retailer, or any other confectionery or beverage centric business. A highly approachable brand, with elegant vintage appeal.

Blink Chocolate! Chocolate in a Blink!

If you have any questions? Feel free to drop me a line!

Number of views: 889
Date Submitted: Aug. 07 '09
As seen on: www.BlinkChocolate.com

Sep. 03 '09

ethereal said:

Underrated!


Sep. 03 '09

michaelspitz said:

@etherael - Ha! Right?! ;) ... :) Thanks very much for the comment! Cheers!


Sep. 03 '09

mister jones said:

How does this exudes luxury?


Sep. 03 '09

cerise said:

I love everything except the chocolate lettering, but as with Mister Jones I'm also not convinced of the luxury connotation. Looks kinda retro I guess.


Sep. 04 '09

michaelspitz said:

Alright...Alright... ;) I've made some minor edits appease the masses... :)
@mister jones - I do appreciate your comment, however you haven't said much about the actual work vs. the copy... In a way I kind of agree with you guys on the Luxury point if you're talking modern day Teuscher and Godiva etc. However, drawing significant inspiration from vintage food branding & adverts of early 1900s...for that period, and the 'feel' I'm trying to convey with this brand, I believe the 'so called luxury' aspect in fact holds true... As for the 'retro' description, I suppose we could go with 'vintage' instead, though there's probably a touch of retro in there as well. ;)
@cerise - Thanks for the comment! The 'Chocolate' lettering was switched around a few times during development, but I think I've settled on this version for the time being... It's still a potential work in progress though so there's always room for improvement!
Thanks again to both of you for stopping by!


Sep. 04 '09

mister jones said:

mmmm... Godiva :)
thanks for replying, I was just wondering how you saw this.
My main comment on this logo would be the integration of "chocolate", doesn't really work for me, it kind of overpowers the other elements. I do like the typography of "blink". I'd settle for a more-is-less approach here.


Sep. 04 '09

michaelspitz said:

@mister jones - I definitely get what you're saying with the 'less-is-more' thing ;) Maybe when I have a minute, I can post up a couple variations and you can give me your thoughts :) Appreciate the follow up!


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