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22843

Light as a feather

by wiking • Uploaded: Jul. 31 '09
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Description: Logo for a trendy bakery specializing in the creation of high-end cakes using only organic ingredients

Status: Client work

Commenting: Actively seeking critiques

Tags: wmad • wiking • feather

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epsilon said on Jul. 31 '09

Good choice of colors for something that is light, _but_ the gray/blue palette is not working for a bakery. It is an exact opposite from what's the expected hue is, which is brown.
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wiking said on Aug. 01 '09

epsilon, couldn't agree more and thanks a ton for the input. I was surprised they chose this one over the more "earthy" toned alternatives that were also presented. But it looks like you just proved their point. The client wanted a logo that was "different" than what you would normally see when it comes to a bakery because of their different approach to preparing the cakes, which is done organically. Makes sense because they are indeed the "exact opposite" to most bakeries out there. Healthy cakes?! Well, let's just say "not as bad for you" cakes :) Here's a "short" list of their criteria: no candles, no cakes, no script fonts mimicking icing, no handwritten infant style or blocky fonts, no rainbow of colors - limit it to 2 or 3 but not including brown - too common when it comes to baked goods and or green - it's overused in the organic market.
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epsilon said on Aug. 04 '09

Well, yeah, it was ultimately their choice, but I think they chose wrong. This logo is more fit for a soap or a bed linen shop. Perhaps for a air freshener, but not for a bread. They may be different, but with this logo they will end up spending a lot of extra effort trying to convince potential customers that they are not _that_ different and their cakes are still edible :)

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