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This is an elegant logo. Is the negative space, the belly, meant to resemble the shape of a wine bottle? Because it sort of looks like it.

Nice mark! The curves are lovely, good job getting the E shape too.

Instant aha moment. Great job.

Very nicely drawn, but I don%B4t understand the choice of font.

love the use of white space. great image.

Thanks all for looking in and the floats...*Chirp - the negative space isn't intentionally meant to represent a bottle, but if that's what you're seein', great.*Neil - Thanks - the cap 'E' is the intended subtle image.*J-Caz - glad it worked for you.*Barry - Thanks for the comment - and the font? I like Futura's clarity, minimalism and weight... that did it for me anyway.*Thanks Coy - appreciate it.

E for elegant :)

Hey dbunk, I like your showcase. Thanks for looking in.

This is a great mark. One criticism... if you move the text to the right of the penguin it would balance the logo. As it is I get the feeling that the penguin is going to tip over or just a very uneasy feeling about the placement.

wow! simple and refined - Nice touch incorporating the E. floated

Thanks for the comments Spiffy and Ashley - and the constructive eye for detail you both have.

Whoa! Nice negative space 'E'. That's a great illustration too. I'm not a fan of the type, but if you feel like it works then I'm probably just an idiot. Great job!

Thanks Chad... type can be a very personal thing I guess... I wouldn't call you an idiot for not liking it - there are probably dozens more fonts that could work as well if not better. Thanks for looking in.

Vow this is great mark

Thanks Jan.

Nice job... I like the the way negative space forms up.. Keep up the good work!! Thumbs Up

Thanks for the comment Denis - much appreciated.