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Sourcing Factory 1a

by logoholik • Uploaded: Jul. 31 '09
Gallerized Jul. '09 a7d726ef4f8f7b891c86c983956a4718.png
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Description: Sourcing Factory, a company that enables small to large companies and organizations to buy like procurement professionals: by creating a competitive market where suppliers compete for specific bids in a transparent and easy way that delivers the best value.
This identity will be published in Logolounge 6 and Logoliscious (formerly The Mini Book of Great Logos)

Status: Client work

Commenting: Not seeking critique, comments fine

More from this user:

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Type08 said on Jul. 31 '09

This one... There might be a way to even pull out the S letter here but then again it might be too much! JMO...
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logoholik said on Jul. 31 '09

Yes, the "s" is there, but needs more work. It'll be something close to this after all :)
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OcularInk said on Jul. 31 '09

Ah, I just saw the S in the negative space. Very cool. I say leave it as it is. It's one of those sweet "ah hah" moments.
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gyui said on Jul. 31 '09

I was actually looking at the "S" made by the gears. If the darker areas where flipped, then a "S" made by the gears is there. The "S" in the negative space is sweet. AH HAH!
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OcularInk said on Jul. 31 '09

You know what, you could cut out the top left portion of the bottom gear and the bottom right portion of the top gear to further reveal the S in the negative space. And I'm referring to the sections of the gears that fall on top of the negative space. Have you tried that? Does it make sense?
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logoholik said on Jul. 31 '09

Ah, you guys! Good feedback. It made me develop it further. A better looking "s" i hope. And a hint of a $ sign there too :)
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gyui said on Jul. 31 '09

Nice update logoholik. Little thing I see, the type is not quite aligned left it seems.
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logoholik said on Jul. 31 '09

^ good call. Fixed.
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OcularInk said on Jul. 31 '09

Nice job on the update, bud.
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Type08 said on Jul. 31 '09

Yep, it works! You just had to put it in the 'second gear'! :)
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rudy hurtado said on Jul. 31 '09

This is Fantastic!! how do I spot a good design? when I wish I've done it, great job.
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relate said on Jul. 31 '09

I like where you're going with this. Unfortunately, I think the negative space 's' won't happen unless you make the whitish-blue gradient more white than blue. Then, you can't really see it as a pair of gears working together, can you? I recommend making the gears themselves into an 's' shape.

If I were you -- and I'm not, so please regard this as only my perspective -- I would make the area where the two gears visually join more of a union, and make the whitish gradient on the gear itself help to fade the area where the 's' shape should not go. To help cut out the 's' shape, that is.

Bottom-left (southwest) area of the bottom gear: white-blue gradient. Top-right (northeast) area of the top gear: white-blue gradient. Top left area of the bottom gear: darker blue, no gradient. Bottom left area of the top gear: no gradient. See where I'm going with this?

Exceptionally long post. Hope you understand where I'm coming from on this. Take care, and good luck with it.
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relate said on Jul. 31 '09

[[In other words, the gear shape should portray the 's' and not the negative space, imo.]]
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logoholik said on Jul. 31 '09

I am satisfied with the last update. Eventually, will play with colors together with client if it gets green light at the end. Thank you again people! Cheers.
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relate said on Jul. 31 '09

You're welcome! So glad to help. Take care. :D
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chirp said on Jul. 31 '09

The S is especially easy to see at a smaller size. I love this! Great job solving the puzzle.
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lboi said on Jul. 31 '09

Very effective! Great work as always Bojan :-) The S really stands out!
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mabu said on Aug. 01 '09

That's sweet dude.
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OcularInk said on Aug. 01 '09

Personally, I think an S shape made form gears wouldn't be nearly as effective. This is far more clever and memorable.
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saawan said on Aug. 02 '09

Brilliant!
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tiko1232 said on Aug. 03 '09

Very nice Bojan :)
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fudiodesign said on Aug. 05 '09

amazing play with the colors...good job Bojan...as always ;)
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grafixidea said on Aug. 21 '09

logoholik, all your designs are great
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logoholik said on Aug. 27 '09

Happy to hear something like that! I am not feeling the same tho, they can always be better :) but, again, it feels nice to hear such support from this wonderful community. Cheers!
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designabot said on Sep. 22 '09

not bad at all Bojan ; )
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tete said on Sep. 24 '09

The best!!
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logoholik said on Feb. 24 '10

This identity also found it's way to be published in Logoliscious! http://www.crescenthillbooks.com/submityourwork.shtml Cheers!
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Type08 said on Feb. 24 '10

Gratz B!

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