• Client work I am actively looking for critiques
365 Design
by JDMdesigner
A Branding Company.
Number of views: 8401
Date Submitted: Jun. 28 '09
Added to Gallery: Jun. 30 '09
22233

Jun. 29 '09

chirp said:

But I love it! This is awesome!

22233

Jun. 29 '09

chirp said:

Sorry, no but there. I love it! is what I meant. :)

24118

Jun. 29 '09

alldesign said:

Forgive me, but could someone tell me what the lines above 'design' are supposed to say? It's a little unclear. Sorry if that offends...

20544

Jun. 29 '09

jdmdesigner said:

The lines above "design" say "365". The lettering is custom and stylized to appear similar to a bar code. The company is specialized in branding so I wanted that to stick with people when they remember the name.

13279

Jun. 29 '09

MomentumMagazine said:

Wow this is way awesome! Nicely done man!

5536

Jun. 29 '09

firebrand said:

Fascinating but I can't stop seeing an H rather than a 3.

13512

Jun. 29 '09

NeilMcDonald said:

Reminds me of one of those magic eye pictures. You kinda need to diverge the eyes to see it. Contrasting and memorable.

20544

Jun. 29 '09

jdmdesigner said:

I appreciate the comments!

20186

Jun. 30 '09

tokostyler said:

i think people need to read 365 but its not very clear and it seems to need a little help:)

Jun. 30 '09

jakes said:

I read Hli!i

11798

Jun. 30 '09

tass said:

unfortunately i agree tokostyler, it looks good but i cannot read/imagine it without the additional info

21476

Jun. 30 '09

rudy hurtado said:

It took me a while but I got it, then I see it clearly.

Jun. 30 '09

dooms said:

nice, but I read BIAA at the first sight, the negative space

16150

Jun. 30 '09

lundeja said:

I found it extraordinarily hard to get the numbers 365 out of that without reading the title. I think there are probably better type choices for "DESIGN" too.

18592

Jun. 30 '09

felro said:

i dont see it

20544

Jun. 30 '09

jdmdesigner said:

I might need to do some tweaking to get the 365 to stand out a little better.

The input is much appreciated!

Jun. 30 '09

esotericsean said:

Yeah, it took me a long time to realize that it was "365" (had to read comments, too).

My first thought was to look in the "white" space (or in this case "yellow" space), but the actual type is in the black lines. Not what you'd expect.

Looks cool, though :)

3052

Jun. 30 '09

smartinup said:

while the 365 doesnt jump off the page at you, i think it is still very well done and i like the couple seconds it takes to see it.

21000

Jun. 30 '09

lefty said:

enven knowing the meaning i read HGS. You have a version with fine lines, i think it helps. You should work something in between

20544

Jun. 30 '09

jdmdesigner said:

Yeah, I kinda like that you have to blur your eyes a bit to see the numbers but it may be too abstract for many people.

I'm gonna work on some variations soon.

24340

Jun. 30 '09

moxelcreative said:

Awesome concept!

17864

Jun. 30 '09

madebyshift said:

Great mark, once I realized it was "365." However, I initially saw "HGS."

Perhaps working with the thickness of the marks, you could better portray a "365?"

13588

Jul. 01 '09

macessences said:

nice but I made some time ago on the basis of the logo 'beed' - http://www.behance.net/Gallery/Logopack-01/222038

8696

Jul. 01 '09

garavi said:

I need to close my eyes to half to see 365 in this mark. But still, I like idea!

16572

Jul. 01 '09

dannygdammit said:

yeah.. I have to agree with some that this isn't readable.. not until the 365 was explained to me...

20544

Jul. 01 '09

jdmdesigner said:

In response to macessences, I looked at that logo and there are similarities but still this is a different concept based on the style of a bar code. Since the lines aren't as thick and the spacing is different it gives a different presentation.

20544

Jul. 01 '09

jdmdesigner said:

I have been getting a lot of mixed reviews on this logo. The target demographic is mid-level businesses, how do you think they will react to this logo?

I'm curious to know your thoughts.

18787

Jul. 01 '09

dbunk said:

I feel yellow and black are definitely not the colors if u r targeting Businesses. Maybe a grey instead of black would add some lux to it.

Straight edges instead of rounded edges and reducing the space between the lines might also solve the problem to an extent.

13442

Jul. 01 '09

gjrdesign said:

I really take a long time seeing the logo, but just understand what the lines means cause you explain. Visually is nice but funcionally not.

Jul. 01 '09

jakes said:

without any explanation I doubt any of us designers would know what it stands for...let's alone the casual reader. Visually it really looks great...but readability comes first.

Jul. 01 '09

jakes said:

just curious, have you thought about putting "365 Design" instead of just "Design" on the bottom. That would help reinforce the mark imo.

14215

Jul. 01 '09

bouchardoli said:

I agree with jakes. It's cool, but with 365 design under would reinforce your mark.

6061

Jul. 01 '09

teight said:

I like it, I did a logo with a similar style (http://logopond.com/gallery/detail/65247) and the client didn't get it, cool idea though, hopefully your client likes yours

20544

Jul. 01 '09

Jdmdesigner said:

Yeah, I think that adding "365 DESIGN" under the mark would solve readability and also reinforce the mark.

I will try that, thanks for the input!

679

Jul. 01 '09

logomotive said:

IMO this design does not work. It seems your trying to hard for some cleverness rather than strong and memorable mark which makes a good logo. If you can capture both it's always great. I like logos that you have to take a second look at to figure it our but this does not make it it IMO.

20544

Jul. 01 '09

Jdmdesigner said:

I respect your opinion logomotive, but I also think cleverness plays a role in making a logo strong and memorable.

9033

Jul. 01 '09

Siah-Design said:

I must agree with Mike. It took me about 30 seconds to figure it out and I showed it to a graphic design buddy of mine and it took him almost 5 minutes. Its a good feeling when you figure it out but I don't think its worth it. Just my two cents...

679

Jul. 01 '09

logomotive said:

Not saying it's bad just questioning if it could be improved, simplified so the average viewer could relate? and if so that would make it more memorable and stronger. Think like a laymen when designing, I admit I've gotten sucked into cleverness myself but have to cater to everyone IMO.

679

Jul. 01 '09

logomotive said:

Why not try 3 horizontal lines, don't know just offering my 2 cents also. Do your own thing though.

20544

Jul. 01 '09

Jdmdesigner said:

Yeah, I think your right. Some horizontal lines could help distinguish the "365". Once again I appreciate your input!

I admit I can get real caught up in the cleverness.

23847

Jul. 01 '09

fblcreations said:

wow.. very hard to see it, but once you see it, very clever

20544

Jul. 01 '09

Jdmdesigner said:

Here is a revision to this concept. I'm curious to know your thoughts!

http://logopond.com/gallery/detail/69210

10018

Jul. 01 '09

fogra said:

I liked Raja's version for the 365 mainly because the 'x' was a surprise:
http://logopond.com/gallery/detail/1337
I do agree with others though that '365 design' needs to be placed beneath the mark.

21967

Jul. 02 '09

carlo74 said:

hard to understand, after complaining too. but good idea..

Jul. 02 '09

zerocommazero said:

I know you're going for the bar code look but when i see bar codes, they are solid lines, not broken. I don't know if that look can be achieved here and making the numbers readable goes against the symetrical pattern that a bar code is. Maybe you could try adding sharp corners instead of round ones at important character strokes or put in some thin vertical lines as well to make it look more like a bar code and not be overly distracting. just food for thought.

20544

Jul. 02 '09

Jdmdesigner said:

Thanks for the input!

24587

Jul. 03 '09

smalireddy said:

That's an excellent idea out here... awesome.

20544

Jul. 04 '09

Jdmdesigner said:

Thanks smalireddy!

Jul. 09 '09

Gaard said:

Actually I think it's great, I don't have a problem with people needing time to find something. The arrow in Fedex goes unnoticed all the time. Anyway I believe the problem is not so much with clarity of the design but the fact it's on screen. Print this out, then show it to others and see if they can read 365. It should be easier visually since black is more prominent in print being pigment. Whereas here people see the neg space first because it's lighter and on-screen is light based. If this is exclusively for web, well... you may need to re-think the color scheme, or at least invert them.

20544

Jul. 09 '09

Jdmdesigner said:

Thanks for the input! I will consider your suggestions. :)

20544

Jul. 10 '09

Jdmdesigner said:

I just finished another concept for this company and I think it works nice. I would love to hear your opinions!

http://logopond.com/gallery/detail/70182

20253

Jul. 17 '09

evrt studio said:

It gives an interesting look, but personally I think if something is not legible or people have to ask what it is, it doesn't work

20430

Jul. 25 '09

bmyhousekey said:

it hurts my eyes to make out 365...but nonetheless very nice concept

20544

Jul. 25 '09

jdmdesigner said:

Lol, don't hurt yourself bmyhousekey. Thanks for the comments!

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