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Description:
Logo concept for "24/7" (shortening of twenty-four hours a day, seven days a week), merging the numbers 2, 4 and 7, as well as the slash. This lighter version returns in the branding package. Uploaded for the sake of completeness.
Despite its simple appearance, this one took such a long time to get right. And even if it may still house a hundred little improvements, it is almost time to lay it down and move on. Personal brands: indeed, what you say.
Here's a big thank you for all the feedback you have given. :-)
As seen on: www.tfours.com
Status: Client work
Commenting: Actively seeking critiques
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MomentumMagazine said on Jun. 25 '09
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