LogoPond

for reference, here is the original: http://upload.wikimedia.org/wikipedia/en/4/4b/Buffalosabreslogo80s.gif/150px-Buffalosabreslogo80s.gif

nicfit, you're question is totally fair. For much of that explanation, you can check out what I wrote on the project site here: http://newblueandgold.celsiusdesign.net/logos I think something iconic and timeless is always far more valuable than something cartoony and trendy. Many clubs aren't interested in having patience, or simply don't have the knowledge to create a brand awareness and attachment like that of the Detroit Red Wings, or any of the original 6 teams (who have all, along the way found ways to update their mark to keep it relevant without ever sacrificing any of the history or tradition). They would prefer the much shorter and easier financial result that is associated with a trendy logo, despite the fact that it completely deteriorates their brand allegiance. Many clients have a 5 year business plan that they are trying to justify and really, thats all that concerns them. Its sick, but thats why logos, jerseys and colors are constantly changing. The bigger picture is lost .. and as such, we see trends dominate the market, not good design.

Wow Joe, thats a pretty fair argument you got there. Since 'the majority of artwork' isn't mine, and all I'm doing is adding 'photoshop vectors' (lord knows I love doing my vector work in photoshop) ... I think we should go tell the boys at Futurebrand that all they did for the United Way in taking this: http://www.identityworks.com/reviews/2004/UnitedWay_old.jpg to this: http://www.identityworks.com/reviews/2004/united_way.gif and for Intel, in bringing these: http://www.identityworks.com/reviews/2006/intel_old_80.gif http://www.identityworks.com/reviews/2006/Intel_Inside_100.gif to this place: http://www.identityworks.com/reviews/2006/intel_107_notag.gif was just add water drops to a coke can. While we're at it lets take a trip up to Seattle to tell the Seahawks how much time they wasted when they turned this: http://sportslogos.net/logo.php?lo=995 into this: http://sportslogos.net/logo.php?lo=990 It might be a bit chilly up in Seattle though, so lets head down to Arizona and scold the Cardinals for trying to pull one over on us when they changed from this: http://sportslogos.net/logo.php?lo=290 to this: http://sportslogos.net/logo.php?lo=2641 But Joe, its kind of dry in Phoenix ... so maybe we hit the beach. We can swing by Miami and tell the Dolphins how me and you, we're no suckers ... we're not falling for anything ... especially not when they turned this: http://sportslogos.net/logo.php?lo=870 into this: http://sportslogos.net/logo.php?lo=875 Be sure to bring your business card with you though, because I'm sure after you spit in the face of every designer, art director, illustrator and brand strategist who worked on these extremely succesful projects, you can tell them all exactly how it is that you would have handled it so much better. You can educate them on the amazing way you, a knowledgable communication designer and apparently, brand specialist, would have been able to retain all their brand history and value, bring their company or team into a more modern era with a smooth transition, and also keep their previous identities still relevant (as you can't simply REPLACE everything already in existence), and you would be able to do it all by creating your OWN ARTWORK, not just throwing 'photoshop vectors' on top of their old identities ... the way all those OTHER people did. So what do ya say Joe ... lets take a trip together ... I'm sure it won't end up in tragedy.

oh, but first Joe ... could you please point out one single line, or even just one pixel which is 'not mine' ... here i'll give you a nice big picture to compare the two ... let me know when you find one: http://www.newblueandgold.com/logos/i/old_new.jpg