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Al Bauer Advertising

by Jeff Fisher LogoMotives • Uploaded: Jan. 11 '07
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Description: In 1980, my first year out of college, ad agency owner Al Bauer asked me to design an abstract icon to identify his firm. Early in the process he selected this design - which most likely evolved out of my interest in the minimalist logo imagery I studied in school during the 1970\'s - thinking it represented how advertising was orderly until something went completely out of whack. About a week later he realized it was very abstract lower-case a and b letterforms.

As seen on: Creative Latitude

Status: Nothing set

Commenting: Not seeking critique, comments fine

Tags: blog-omotives • logomotives • jeff fisher • b • a

More from this user:

434graphics said on Jan. 13 '07

Its simple, and I understand the premise, but it isn't very visually appealing in my opinion. Almost reminds me of the "cingular bars."
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Jeff Fisher LogoMotives said on Jan. 13 '07

I think the "cingular bars" remind you of this logo. The logo was designed in 1980 and Cingular became a company in 2001. :o)

434graphics said on Jan. 13 '07

Well I would like to agree with you, however, I had never seen this logo prior to logopond, so I have to say it reminds me of what I am most accustomed of. I like the premise, but it doesn't stand out to me, imho. Still though, I am sure I can learn lots from you.
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mrshonuff said on Apr. 05 '07

this reminds me of the Black Flag fist. http://en.wikipedia.org/wiki/Image:Black_Flag_logo.png
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lalohead said on Feb. 20 '08

great!!! :D

simson said on Oct. 15 '08

I love this. It's really great.
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logotomy said on Jan. 01 '09

I love it.the second lecture logo always amazed me.

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