- Jeff Fisher LogoMotives
- by Jeff Fisher LogoMotives
- Being my own worst client, creating my own logo was a ten-year process. The identity is featured in Letterhead and Logo Design 5, American Corporate Identity/14, New Logo & Trademark Design (Japan), the1998 PRINT Regional Design Annual, The New Big Book of Logos, PRINT’s Best Logos & Symbols 6, Logo Design for Small Business 2, The Big Book of Business Cards, Logos from North to South America (Spain), New Logo & Trademark Collection (Japan), and the Savvy Designer’s Guide to Success.
- Number of views: 6491
- Dated Submitted: Jan. 06 '07
- Added to Gallery: Feb. 19 '07
- As seen on: bLog-oMotives
Jan. 06 '07
logomotive said:Yeah, you wish you would have designed it? not more than I, ha ha I originally had a train but id did not turn out this fantastic and now It's Jeff's identity so I'm left with a DUCK! he he.
Jan. 25 '07
halfstring said:I've always gotten a kick out of your logo, so playful and great use of type. Every element is intentional, which makes this a very functional logo.
Feb. 19 '07
ryantoyota said:Excellent type, obviously, but the detail in the train is a bit busy for my tastes.
Feb. 20 '07
dache said:I think the spaces between elements could be uniformed and the number of details reduced but thats just me :^)
10 years, how about that.
Feb. 20 '07
SuckaFish said:The "box" of the logo is being broken by the features of the train. I would set a bounding box, then set and track the type on the top and bottom to fit. Then scale down and fit in the train. Then set the leading of the train between the two lines of type.
looks good tho. nice and strong.
Feb. 20 '07
muku said:very clever to say the least. i would like it more if it didn't say "jeff fisher" at the top. it doesn't seem necessary. great logo though!
Feb. 20 '07
Jeff Fisher LogoMotives said:Thanks for all your comments - as the logo has served me very well for the last 12 years I don't think I'll be making any changes any time soon.
As for the comment: "i would like it more if it didn't say "jeff fisher""
As my legal business became Jeff Fisher LogoMotives - for the reasons listed in the "As seen on" link above - the addition of my given name to the logo was a legal need, an important personal identification, and a way of defining my business from others with similar names.
Feb. 20 '07
kaimere said:i think that in a time where logos follow or fall into trends its gread to see a logo which demonstrates the old school values as this one does eloquently, originally, very stylishly and obviously stands as a testament to the observation/detail he puts into his work . I actually enjoy the name at the top evoking the smoke without being cliche. Kudos my friend...
Feb. 20 '07
kaimere said:i think that in a time where logos follow or fall into trends its great to see a logo which demonstrates the old school values as this one does eloquently, originally, very stylishly and obviously stands as a testament to the observation/detail he puts into his work . I actually enjoy the name at the top evoking the smoke without being cliche. Kudos my friend...
Feb. 21 '07
spigumus said:I'm glad to see your work finally on here. (I'm a HOW lurker) and I've seen all of your identity design previously in books and read your articles on Creative Latitude.
You bring to the table great classic logo design in a world plagued with glossy web2.0 shines and all that other trendy hubbub.
Inspirational indeed!
Feb. 21 '07
shaneg said:I think I ahve seen this logo in almost ALL of those publications and I ahve always LOVED this logo.
Great concept, great icon, and even better typographic treatment.
Feb. 21 '07
shaneg said:I think I have seen this logo in almost ALL of those publications and I ahve always LOVED this logo.
Great concept, great icon, and even better typographic treatment.
Feb. 24 '07
liquisoft said:While I'm digging the integration of the train and the type, the inclusion of "jeff fisher" above the train seems a bit out of place. While I understand the intent to keep the logo inside a general "squared" shape, your name feels placed in a very tight spot where it is traversing the cavernous negative space between smokestacks. That name, in a nutshell, is out of place.
Feb. 24 '07
behzad said:Dear Jeff,
That is just Amazing!
i totally like the logo specially the LogoType...
Feb. 25 '07
kchappell77 said:Well, I first saw your logo on Creative Latitude and my first reaction then was "oooooohhhhhh...man that's nice." I hit you up for a couple of critique comments on my company's logo that took me six years to finally settle on. You gave me some great advice. I appreciate you and respect you as a designer. Great work doc!
Apr. 04 '07
ghiath said:Thank you very much Jeff for noticing my work, I really appreciate your compliment.
you are a master!
Apr. 17 '07
rdqlus said:Still one of the most pimpin' logos ever in my humble o! I still remember the first time I ever saw it, on a black tee and I passed you in the hallway at HOW-N.O.!
Jun. 22 '07
theuprock said:The crossbar in the first O on LOGO is really messing with me. It's just a personal thing I guess.
Oct. 06 '08
jakmania said:For next 10 or 20 years ahead, this logo is still up to date. That's very "jeff" you know? great job man.
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Jan. 06 '07
lewiscot said:Jeff,
I would say 10 years was worth the wait. Your logo has been one of my favorites for a long time. It is one of those few logos that the first time I saw it I thought "Damn! I wish I had thought of that first.". You and Rodney Davidson (DogStar) have been two of my biggest inspirations.
Scott