by eziemac • Uploaded: May. 05 '09
Gallerized May. '09 858aa104a4eb27eb3d0e3a62964c103e.png

Description: re-touched concept i did a while back.

Status: Nothing set

Commenting: Not seeking critique, comments fine

More from this user:

Type08 said on May. 05 '09

It feels nicer then the other version. :)

eziemac said on May. 05 '09

Cheers Alen :)

janzabransky said on May. 05 '09

Effective logo! I am just wondering if I saw this idea somewhere before ...

penflare said on May. 05 '09

i did this exact logo, and im sure its been done before me

eziemac said on May. 05 '09

Thanks Jan,

I have done it before and im just touching it up and making it better.

Sean, i have never saw a logo like this from you or from anyone else, i'm not sure what you are trying to say...

epsilon said on May. 05 '09

I too saw a virtually identical logo. I will try and find it. Just a heads up.

theartistt said on May. 05 '09

yeah, I know I've seen this done before as well. still, nice execution.

penflare said on May. 05 '09

im not saying anything, just that its been done before - you did it well at least

eziemac said on May. 05 '09

cheers for the comments.

yeah, think we all agree its been done before! I havnt seen it before though, just for my integrity :P Is it worth putting this on IncSpring if so many people have seen a similar concept?

momentummagazine said on May. 05 '09

I have seen this done before, in a logo book.

logomotive said on May. 05 '09

eziemac, I hould highly recommend abandoning the idea and not selling it. This is part of research and you don't want any lawsuits do you? I have seen a double airplanes in negative space and fairly certain I have seen this somewhere also.

logomotive said on May. 05 '09

I mean you can see that it might have been done? I did one somewhat similar here http://logopond.com/gallery/detail/36429

logoholik said on May. 05 '09

I am with Mike. I think i have a number of similar icons in my portfolio too :) Plus i am working on one as we speak :) and abandoned a shit load of similar "S" icons (yes, the company name is starting with S and they are practically in trading business :)

eziemac said on May. 05 '09

I had no intentions to sell it at first, and i still don't, thats why i am asking for people's opinions. I have never sold an old idea before so it doesn't really make a difference to me hah!

I can totally understand that it has been done before, and trust me, i will abondon it. Your sparks is a similar idea. I think at one point in the future pretty much all 'negative space' logos will be done to an extent.

I would just like to point out that i did not copy anything to come up with the concept. I say this as i have had 5 people saying they have saw this before but im sure (well, hope!) that you don't mean anything by it :)

logoholik said on May. 05 '09

:) of course. Consider our advice just as a word of precaution if you want to put in on sale, in order to avoid further problems it may arise :) Nobody is questioning your originality here :) btw, that doesn't exist in the first place, you know ;) Everything is been done before elsewhere :)

eziemac said on May. 05 '09

Thanks Bojan :)

yeah, haha, theres always another similar one out there

I like the part on your site that shows all of your unused concepts! The thing with me is that im pretty new so i don't have enough work that are actually used by business' so still have a few logos from my old logo competition days *cringe* I'm slowly filtering them out though. Of course i label the logos that are unused to let people know :)

logomotive said on May. 05 '09

eziemac, I have been doing this for years and still come up with a great logo only to find out it's been done, dam back to the drawing board. I never thought for 1 second for you to be a copy cat or even close. This just just happens, so no loss of respect here. Just goes to show that you have a great mind and think great ideas.

eziemac said on May. 05 '09

Thanks, Mike, really appreciate it! :)

supermandru said on May. 06 '09

Best execution of this idea I've seen.

tass said on May. 11 '09

It looks very good!

grigoriou said on May. 11 '09

this is a very good study in how simple obvious forms, no matter how appropriate will run you into trouble when it comes to trademarking.
i have struggled in finding the balance here myself, and i can offer the following the advice. try making the overall shape more unique, try making the arrow heads more unique, or introduce color gradients, patterns or texture that will make this more unique. Logos are truly like snowflakes, it is possible for there to be 6 billion logos on this planet, with no two alike, but it does take that initial step on the part of the designer to go beyond the simplest forms and alignments. Take pepsi's new logo for example, surely it might seem unoriginal, but the angles and colors make it possible for it to be a one of a kind. this is the kind of second level thinking that i believe this logo requires to get it out of the red. that said, nice mark nonetheless, if it is in fact an original :)

m1sternoname said on May. 12 '09


eziemac said on May. 12 '09

Thanks for the support supermandru & tass and thanks David for putting it on the front page.

@grigoriou: The logo is just for research and practise and this is, after all, a logo inspiration site and i believe the logo can provide inspiration, so i'm pretty safe from any trademark problems. I did it in B&W to show its simplicity and form. Thanks :)

@m1sternoname: umm...thanks?

tokostyler said on May. 13 '09

Chermayeff and geismar has done the same thing. i didnt like it. why did they do that u still dont understand.

eziemac said on May. 13 '09

Sorry, bud, that comment went *right* over my head!

dwit said on May. 13 '09

it may have been done before, but the use of negative space here is just tasteful! :D

raja said on May. 13 '09

nice one eziemac

(hate to say it but I have designed an almost identical logo lol - never chosen by client - great work still)

gold coast website design said on May. 14 '09

Nice execution. Good work.

onesummer said on May. 15 '09

raja, i thought of yours when i saw this. not a new concept, but atleast it's well done.

Terry Bogard said on May. 16 '09

Penflare is right! Here's one that I did http://99designs.com/contests/16037/entries/109

dreamerworx said on May. 19 '09

I also had something very simillar if not exactly like this :)) Ah, the life....

lefty said on Jul. 21 '09

it's a good idea, but is it me or the logo is a little falling to right ?

eziemac said on Jul. 23 '09

Im not sure Lefty, i made it so that it symmetrical (top and bottom)

milou said on Sep. 06 '09

just awesome!

eziemac said on Sep. 06 '09

cheers bud :D

plantingseeds said on Mar. 23 '10

I'll copy this logo, just to make you feel better if you like!

I'll flip the S, make it a Z and it can be a logo for Zinc! :P

eziemac said on Mar. 23 '10

haha please!

Although, this one looks like about 100 other logos so I wouldn't really have a case :P

enigma@gothic said on Jun. 17 '10

u r so creative and talented

eziemac said on Jun. 22 '10

very kind of you to say so, thanks!

JoePrince said on Jun. 22 '10

Always liked this one, Euan.

medadi said on Nov. 19 '12

Love the concept!

Seems that they loved it here as well.. at least they can use the magic wand tool. ;)


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