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Yaletown Software Design

by epsilon • Uploaded: Apr. 12 '09
a4b9c750f4f3f5cc268b1af880594063.png
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Description: WiP for a small software company.

As seen on: www.yaletownsoftwaredesign.com

Status: Unused proposal

Commenting: Actively seeking critiques

More from this user:

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epsilon said on Apr. 12 '09

Thoughts / impressions ? Is there anything similar out there ?
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logomotive said on Apr. 12 '09

My first impression. Is this for a typography blog? I had to really look at it for a second to read it. How would this work in monotone? and lastly but most importantly it says nothing about software design IMO.
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NeilMcDonald said on Apr. 12 '09

I really like the clean typography, but initially my peepers read it as YALETOWNS OF TWARE DESIGN. I think the 's' next to the 'town' is causing a problem imo. Maybe a stronger colour contrast could be the remedy.
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epsilon said on Apr. 12 '09

Mike, typography blog .. hehe, good one.The monotone version if it will ever be required will use different type weights instead of colors. WRT not saying anything about the design - true, but the purpose of this specific logo to make it memorable by being quirky rather by having conceptual reference. E.g. would you recognize the logo the second time you see it ? Probably, right ? Neil, initially - yes, towns of tware, that's expected. But you did manage to read it correctly with a bit of an effort, didn't you ? I am still playing with kerning and contrast though.
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logomotive said on Apr. 12 '09

All cool Epsilon, I guess it's more important of how your clients perceive it and who their target audience perceives it. Sometimes as designers we tend to put ourselves in this 'creative' mode and forget about selling to the client or the clients audience. Step back look at this at a different perspective. yes I like how your being creative and all but just not feeling sold.
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epsilon said on Apr. 12 '09

Thanks for the comment, Mike. Updated with even loser kerning between the words.
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epsilon said on Apr. 14 '09

If anyone cares, "here":http://typophile.com/node/56751 is a typophile thread featuring the "unreadable collapse of words" opinion and then some :-)
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epsilon said on Apr. 14 '09

Thanks, Dalius. It's a great logo indeed. I actually remember reading about its design process and it was IIRC a bit of a struggle for them as well :) In my case the branding of the company is secondary to the branding of their products. At least at this point. It just needs to be something bold and unique, we-are-not-like-others kind of thing.

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