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Handymix : WIP

by OcularInk • Uploaded: Apr. 11 '09
1ce52ac8e38517cc8ace616026f92aa2.png
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Description: Working on a logo and brand name for my brother and his friend's new business. They will provide "handyman" services.

Status: Nothing set

Commenting: Actively seeking critiques

Tags: inkocularburrkevinidentity

More from this user:

logotomy said on Apr. 11 '09

I almost see a handyman formed by the two tools. A squared head and the arms (and the belt too) formed by the hammer.Like it!

Mason Roberts said on Apr. 11 '09

Colours, font and everything is nice... But I think the two images that cut into the 'H' are conflicting... Perhaps either just choose one of those objects and have them symmetrical OR just have one cutting into it and the other half just a normal 'H'. Good work! :)

OcularInk said on Apr. 13 '09

@logotomy - Thanks for your feedback, Olivier. I'm going to explore the "handyman" idea further. :-)

@Mason Roberts - Great feedback, Mason. I will try another version of this. I'm thinking about keeping the top portion of the 'H' "normal" and applying the wrench in the negative space of the 'Y' or 'X'. That might achieve a better balance.

@Houston-we - I wanted to explore logotypes for this particular brand. But I will be sure to try your idea out. Thanks, Dalius!

gyui said on Apr. 13 '09

i can see a wrench be a perfect "i" with the negative space of the wrench be a perfect dot. but i know that probably wouldn't be a good focal point for the type.

what about a hammer hitting a nail to help form the "H"? that way it helps display an actual handy man action.

Mason Roberts said on Apr. 22 '09

Can't wait dude! :)

tass said on Jun. 04 '09

Really nice solution for the H. Is there something on y and x i cannot realise that for sure at this size? :)

balic said on Oct. 05 '11

Mind-blowing negative space solution!
Fantastic!

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