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I am actively looking for critiques
- Volaris
- by ideograma
- Logo for a low cost Airline.
- Number of views: 16977
- Dated Submitted: Dec. 19 '06
- Added to Gallery: Dec. 23 '06
Dec. 19 '06
ideograma said:Based on the Polaris Star, used as a navigation point, and the pixels convey the navigation through Internet.
Carl
Dec. 19 '06
raja said:This is an all time favorite. I love the application on the tail of the plane. It inspired me a few years back. The work you (ideogram) do is in contention with some world class ID programs.
Bravo!
Dec. 26 '06
cesab68 said:Yes, it's so simple that it does stand out. Really nice.
Dec. 27 '06
bpotstra said:Excellent concept, excellent colours, excellent type and excellent execution! Really, really well done!
Dec. 27 '06
lewiscot said:Bueno! You guys do some nice work indeed. It looks like you have some anti-aliasing going on with this particular image. It would make an even bigger impression if you fixed that but the logo is beautiful.
Jan. 02 '07
miguel1 said:Love it, I think it's suppose to have that anti-aliasing look? maybe I'm not seeing the same thing. Think distant star and not being able to capture good resolution.
Jan. 07 '07
OcularInk said:I believe lewiscot is referring to the type treatment not the actual mark. ;)
Jan. 08 '07
Goders said:Does anyone agree that the logo has a feel of the x & y album cover of Coldplay?
Jan. 16 '07
kult house said:It's a few scaled colored pixels. I must be missing the love fever running rampant, or something.
Jan. 30 '07
jaycreate said:Class stuff. Love the thinking behind the use of the pixelated star. Top draw ideograma!
Feb. 25 '07
liquisoft said:I've definitely seen the pixelation thing done a million times before. In my opinion doing something like this make it hard to use as an "identifiable mark." It's a little too generic to function as well as it should.
That being said, it still looks nice.
Mar. 28 '07
leighindubai said:very nice, would love to see it work on white
Apr. 24 '07
ilyagleikh said:sounds a bit more like viagra type medication. bad name for airline. because of that the symbol need to be more clear as to what the company does. just a thought :)
Jun. 02 '07
xzentrico said:I have seen that logo before. Great job!
Jun. 30 '07
s7even said:I agree with brandsimplicity - tight mark.. def goin in my favs
Jul. 10 '07
gustavoe said:I'm familiar with your work... Ideograma was part of a Design Conference that I was lucky to be a part of as an event planer a few years back in Hermosillo. It's called Creactivo. Congrats on Volaris... it's chingon! ;)
Jul. 18 '07
tomonet said:even tho the pixel aspect may have been used several times most design is just a mimetic echo of something else. what i do love about this one is the concept of the polaris star and the colours used. nice work.
Jul. 30 '07
sans said:It's hard not to think of Kluwer when being exposed to this mark. But there's only so many directions one can go with this type of treatment without risking doing something not done before. That said, execution (given the background) is done pretty good.
I'm not entirely convinced about the composition altogether (would have moved mark and type closer) but that is merely a personal preference.
Nov. 25 '07
liquisoft said:I was in San Diego, for Thanksgiving, and saw this logo in use on busses and bus terminals. Although I like the logo on screen, the logo really translated poorly into print. I suspect most of the poor translation is due to a lack of quality control or management over the printing of signs, kiosks, etc and not a problem with the logo itself.
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Dec. 19 '06
OcularInk said:That's an interesting looking logo mark you have going on there. What's the concept behind it?
Kevin