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sounds a bit more like viagra type medication. bad name for airline. because of that the symbol need to be more clear as to what the company does. just a thought :)

Great design,very striking.This is going straight to my favs.

I have seen that logo before. Great job!

love the logo, but not for an airline

very nice %3B))

I agree with brandsimplicity - tight mark.. def goin in my favs

Bravo ideograma! :D

very cute !

One of my favorites here.

I'm familiar with your work... Ideograma was part of a Design Conference that I was lucky to be a part of as an event planer a few years back in Hermosillo. It's called Creactivo. Congrats on Volaris... it's chingon! %3B)

even tho the pixel aspect may have been used several times most design is just a mimetic echo of something else. what i do love about this one is the concept of the polaris star and the colours used. nice work.

It's hard not to think of Kluwer when being exposed to this mark. But there's only so many directions one can go with this type of treatment without risking doing something not done before. That said, execution (given the background) is done pretty good. **I'm not entirely convinced about the composition altogether (would have moved mark and type closer) but that is merely a personal preference.

I was in San Diego, for Thanksgiving, and saw this logo in use on busses and bus terminals. Although I like the logo on screen, the logo really translated poorly into print. I suspect most of the poor translation is due to a lack of quality control or management over the printing of signs, kiosks, etc and not a problem with the logo itself.

How it will in Black-White?

This logo is very similar to the Wolters Kluwer logo...

This logo is amazing!

Volaris is an aeroline comercial from Mexico.*you made it the logo?*

I love every one of your logos :D Where are you?

yeah fantastic work.

Thanks for all the comments! We are Ideograma Consultores, we are based in Cuernavaca, Morelos, Mexico, and also have an office in Montreal, Canada.
Our page: www.ideograma.com