- Client work
- Commenting fine
- spry (2a)
- by logoholik
- From client: Spry is a dynamic brainstorm of ideas. Spry offers companies ways to collaborate, ways to learn, ways to improve their business, ways to use technology to reach customers. Spry is about keeping business mobile and active and youthful, to promote the ideas of being nimble and to help change attitudes and feelings within the work environment. Spry supplies technical solutions, provides marketing support, and helps connect clients with professionals and coaches to keep them on track and get them where they need to go. Spry is about being able to jump ahead, to leap into the future, and to be a catalyst of ideas and positive feelings that can bring support to small to medium-sized clients. In short, Spry is a consultancy, a partner, an idea factory, and promotes an open mind.
- Number of views: 7689
- Date Submitted: Mar. 20 '09
- Added to Gallery: Jun. 16 '09
- As seen on: spry
ryantoyota said on Mar. 21 '09
This is a beautiful logo, I love the execution on the Y. However, I feel this is perhaps a little too feminine feeling and not business-ey enough for the service the client provides.
logoholik said on Mar. 22 '09
Ryan, i've tried to represent active and youthful. Feminine feel is neutralized with rough transformation in typography. Color combos are still to be defined tho, hence it may help further differentiation. What is feminine while not business-ey enough anyway? Skype? Huge Inc? Cheers!
fblcreations said on Jun. 16 '09
simply beautiful
cobaltcow said on Jun. 16 '09
i thought this was already in the gallery? its one of my logoholik fav's
onesummer said on Jun. 17 '09
@Bojan, nice logo
@Paul Rand, I take offense that you're handle is the name of a well respected, deceased graphic designer. Aren't you in effect posing as him? I'm not sure what purpose you have by using such a nameother than to pass yourself off as one of the greats of logo design?
nido said on Jun. 17 '09
maybe his name is paul rand... maybe it doesn't matter...
there is a guy on here who goes by the name of jesus... !
lefty said on Jun. 17 '09
I love the logo but i don't understand why the s is cutted, isn't the y strong engouth ? Doesn't it disturb from the core of the id wich is the spring of the y ?
logoholik said on Jun. 17 '09
Even tho you have a point in accomplishing "one focus - clear message" rule this is one of the few situations where i decided to let typography interact with a symbol a bit more, even tho it seems to bring in a double focus. Elaborate explanation would be: typography treatment is meant to apply transformation from something raw, unfinished, through learning/brainstorming/improving and finally connecting to something more approachable, mobile, youthful - to leap into future :) "s" is cut of like "p" and "r" - bottom stems sharp, leading to rounded ones and finally spiral at the end.
dbunk said on Jun. 18 '09
Good explaination, i was wondering too bout the cut 'S' it now figures...
ericisfuzzy said on Jun. 18 '09
Hm..i must say calling himself "paul rand" is obviously an homage...back to logo design: this brand is awesome. I think business is too uptight and could use a brand like this.
onesummer said on Jun. 20 '09
alright, we'll chalk it up to just an homage, or maybe his name really is 'paul rand' as nido mentioned...like on office space where the guy's name is michael bolton, but i digress...again, nice one bojan.
TKhoury said on Jul. 20 '09
Nice Idea Nice execution
bhog said on Jul. 26 '09
Ooh... I like this!
logoholik said on Jul. 13 '10
Lawrence just showed me this: http://www.mycurli.com/ via twitter. I am shocked... waiting for response from my clients...
firebrand said on Jul. 13 '10
Bojan, sorry to see that. You're officially the second most ripped person on the planet... after Raja.
logoholik said on Jul. 23 '10
Hmm... no response from any party involved... strange... well, at the end, legally, it's not my problem anymore... I hope my client will resolve it if they wish... just feels strange
Please login/register to make a comment, registration is easy, signup
Paul Rand said on Mar. 20 '09
this is the right color knocked out.