LogoPond

Cool!
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The sense of depth is really nice.

Cool and fresh ideea. You could try some shadows on letters to increase the motion impresion...

AWESOME. I think 'productions' is a tad small, but I love it. It's great that such a detailed graphic could still work as a single or two-colour as well.

The perspective on the letters themselves is fine really. It is the perspective on the swing set that confuses the eye (is the left side closer? is the right side closer? can't tell). I would also argue that lining up the ropes of the swings so they are consistently spaced like they would be for a real swing set would improve this and you would not have to move the letters much if at all. It is a very cool idea and mark, just needs some tweaking to the execution to make it perfect.

I think the letters work really well but the frame itself (particularly the right side) is wacky perspective.

agreed. perspective is way off with the bars.. the only thing that would bother me about that is I'm not sure if it's a playful-intentional type of thing or if it's misjudgment.. I would suggest either exaggerating the weird perspective so people know it's not an accident, or straighten it out a bit.. it's still very cool though. kudos.

love at first sight!

I do have to say (can't help myself) that Struve brought up the visual of children swinging. However, if children were actually swinging from this swing set, they would be running into each other (I remember that hurt a lot as a kid). Not asking for perfect swings to be drawn, but some realistic spacing of the swing ropes. Simple, simple. Also, the right uprights of the swing set do look like they are on a hill. I understand you got this from an actual photo, what you said about it losing something when going from 3D to 2D is right on. Tracing is an art and takes practice to get right. But this is simply my opinion. As the artist, Struve can take it or leave it without hurting anyone. Besides, a lot of great designers here have already said they love it as is. That is enough for most, certainly.

i like this.

Awesome! Great angle, it looks perfect to me :)

Lovely design and very helpful discussion.

I like this! I even like the wacky perspective of the swingset. It seems fitting...

you could lose the swing altogether an just keep the type and ropes, that would still get the essage across imo. Id like to see this in black and white.

Great logo, I like it! ;)

This could turn into a very nice little animation. Nice work, I like the action.

the perspective of the frame is fine if you look at it as though the outsides are leaning towards the top bar with the bases splayed a bit wider. If they were meant to be straight up and down vertical, that's where it gets a bit screwey and lost in translation as you said.

i love it as is, but would be interested to see it with consistent rope alignment and no frame.

What did they reject it on Struve? did they have an alternative?

I think the execution was really poor, and despite the comments made above, it seems you made no changes whatsoever.

The points from where the ropes hang should CERTAINLY be evenly spaced. You could still have made the ropes swing out erratically.

Also, this would have been way stronger and simpler if you got rid of the frame. As well, the grass and shadows complicate it in my mind and I keep looking away from the words.

Your client would have liked it if you had taken the time to attempt changes.

And just because it comes from an image of a swing set doesn't mean that it looks right in graphic form. No matter how good you are, details are lost with colours and things like that, and you certainly need to make adjustments, which are lacking in this example.

Ed.

As a hero of mine once said, "It doesn't have to be perfect... but what's wrong with perfect?" (Alton Brown). Three important things that help when designing (for me at least): ask for critique from everyone; at some point put it away to give your mind and eyes a break for a couple of days; and all things can be improved. (I feel vindicated.)

best advice i've ever heard mike, i agree completely with that.

actually, the idea was to tweak this before and send your client several variations of it, from this more complicated version to the sleeker ideas given above. because you didn't do that to begin with, this concept is done for. another thing is we all like the concept very much. there is nothing that says you can't revisit this as another option in second set of concepts. you may find your client will finally see the potential we all see.

I get it. This is still a fave of mine.

CA CHING! grats bud.

Congratulations!

this is the awesomest logo ever!!!

This is a great example of how logo purists and average clientele butt heads. As a logo purist looking at this, it is obvious there are several problems with it: perspective, sizing, color, complexity, etc. But your average client is just going to look at this and go wow. It is a basic case of flash over function. I'm not tearing this logo down. The concept is brilliant. It is an easy concept to sell as illustrated. But usability down the line can and will catch up with this. Even though I consider myself a logo purist, I cave to clients all the time and have been caught down the road exactly this way (for those who remember the Direct Impressions & More logo). I need the money more than fame is how I rationalize it. And I'm always envious of those who can and do stick to their design guns and are successful. That part of the equation I've never been able to solve. Sorry for going on so.

ITS JUST AWSOME1

nice nice... remember http://jwls.ultra-book.com/
fine composition

Ummm...I totally don't understand why people come into these communities and networks and then post stupid, rude, and commanding comments to people who are sharing their work. I think this is fabulous work and I like the perspective, etc., and even if I didn't, it wouldn't be my place to come on here and talk to you like I'm your boss or your cranky professor. Who the H do people think they are? Why would you even bother being part of these communities? NO ONE CARES WHAT YOU THINK. Good lord! That being said, again, I think this logo is fabulous and I respect your choices--for crying out loud, it's your own work and your own idea!

Good Logo by the way!

logomotive, yes you are right people do have to have thick skin to hear critiques, but how are you going to feel after all your experience someone tells you, your work isnt good, and you should do things that persons way, and when you see their portfolio that same advise could of been used on theirs. Or what do you think?

That's why I'm a creative director :)

Well thought and executed...on the critics part, if a logo is creative, unique and well presented it'll do...dun have to get into too many details...jus my personal experience...

"But logomotive said it best, you just have to determine what you take in :)"

Works for me. :-)

everyone is entitled to an opinion... even me. thanks Kevin and Mike. still waiting on my 10% Struve! ;)

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