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Sasha Powers

by OcularInk • Uploaded: Dec. 07 '06
Gallerized Dec. '06 2a58533f7198ecfe3889d80639a09787.png
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Description: Sasha is a personal chef and a food caterer. She needed a logo that is modern, clean, striking, and memorable all at the same time. I also wanted to include elements that evoke a natural or organic feel to it without being too trendy or obvious (i.e. bottom part of the S...still learning my typo terms) Also, we wanted to be able to turn the logo into a sticker/seal that will be placed on all of her products. Thanks for looking!! -Kevin

Status: Client work

Commenting: Not seeking critique, comments fine

Tags: caterer • catering • food • organic • rectangle

More from this user:

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Darrel said on Dec. 07 '06

I like everything about it except the letterspacing in 'sasha'.
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OcularInk said on Dec. 07 '06

Good point, Darrel. As a new designer, I still have a lot to learn about typography. I appreciate your inputs. Thanks. Kevin

jwadenpfuhl said on Dec. 19 '06

Yeah I would agree with Darrel here. Try all caps instead of small caps, and maybe try sasha in bold. I like it though...good job
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OcularInk said on Dec. 19 '06

Thanks, Jwadenpfuhl!! This is the final logo, so I won't be changing anything. I'm actually happy with the type solution. 'Powers' is already slightly heavier than 'Sasha'. Also, I chose the Small Caps because, to me, it looks more elegant. Also, I like that 'Sasha' feels lighter and more open than 'Powers'. This makes 'Powers' feel more 'powerful'. I think the contrast between the two also makes the logo more ineresting. Being as clean as it is and the 'S' being somewhat large, it was important to me that the type treatment stand out from the rest of the logo. Thanks again for the feedback. Kev

Web Design Wales said on Feb. 28 '07

I like this, but it looks strikingly similar to the alternate version of the WH Smith logo (a chain of stores in the UK).
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OcularInk said on Mar. 02 '07

Never seen that one before. Do you have a link? I guess great minds think alike. Thanks for your comment.

fructosevtl said on Mar. 22 '08

Hi Ocularink. I like this logo. it is very elegant. the first time i saw it i thought this logo is for clothing store or a salon. your works are great. i admired all of your logos. when you have a few minutes, can you stop by my showcase and critique on my logos please? thank you.

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