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Bently Reserve

by bradyjfrey • Uploaded: Dec. 05 '06
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Description: A historic building that was originally a federal reserve in San Francisco, Bently Holdings purchased it and renamed it \'Bently Reserve\'. The result was a hand drawn logo to reflect a historical, and yet financial, look and feel.

As seen on: Bently Reserve

Status: Client work

Commenting: Not seeking critique, comments fine

More from this user:

SuckaFish said on Dec. 05 '06

downsize the type and adjust the kerning so it looks more centered. ( i know it actually is, but the gap makes the logo look a lil funny)
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bradyjfrey said on Dec. 06 '06

Gap, meaning the gap betwen the words? I'd think if I downsized and did a visual center to the text it'd feel very imbalanced and offset. The kerning is set to match what we see on dollar bills.

1ndigo said on Dec. 07 '06

U say is hand drawn? Very impressive. It definetly evokes a finantial feel. Its too small to see detail, but does it say anything on the top and bottom ribbons? great job brad
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bradyjfrey said on Dec. 08 '06

Thank you (love your site header by the way 1ndigo). The content says at the top: Old Federal Reserve. 1924. And the bottom: Bently Reserve. 2005.

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