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Real or Fake client not set I am actively looking for critiques
- Shift _ Draft 3
- by madebyshift
- Cleaned it up in Illustrator and fixed some of the letter spacing issues. Trimmed the F & T and tried to keep the letters the same width. Kinda hard with the H - I combo… Edit: Fixed F&T kerning issues and changed background.
- Number of views: 7067
- Date Submitted: Jan. 10 '09
- Added to Gallery: Jan. 13 '09
Jan. 11 '09
Kode said:Very nicely done man, the kerning needs a bit of work but other than that, it's a great logotype!
Jan. 11 '09
jsae said:^i agree about the spacing--looks like you just have to shift the 'i' to the right (then the space between the 'H' and 'i' would match the spacing between the vertical strokes of the 'H').
nice logotype!
Jan. 11 '09
Kode said:I liked it before but I just realized this baby is on "Fifth gear", I really love it now. Great work man!
Jan. 11 '09
sdijock said:Great concept.
Jan. 11 '09
logomotive said:Yeah it's one of those great logos, just need to be presented more simple, no gradient BG, move the F closer to the i and I would even weld the F to the T and losing the odd negative space there, but now that's just nit picken. Great logo.
Jan. 12 '09
Kode said:I agree with mike (logomotive), and I was thinking that this logotype might even benefit from a plain, light background and silver for the type!
Of course this would only be to help present it better, 'cause this logo is just gonna be hard to beat!
The letter "H" is so versatile and easy to work with isn't it?
Jan. 12 '09
penflare said:yeah i would get rid of that background and make it smaller in general, but great logo all the way
Jan. 12 '09
madebyshift said:Thanks for the advice and comments, everyone!
Jan. 12 '09
Type08 said:This reminds me of a campaign RENAULT had for their CLIO model few years ago...
Jan. 13 '09
cerise said:superb concept
Jan. 14 '09
madebyshift said:Once again, thanks for all the comments, guys!
I've uploaded a new version (overwriting the old) that fixed the kerning issues and gave it a plain black background.
@Type08: Do you think you could find a link or something? I'm in the States and have never seen a Renault, but would love to see their take on this.
@Logomotie: I tried welding the F & T together, but I lost a lot of readability. On a glance, it spelled out a less-than-nice word. :)
Jan. 16 '09
brandcore said:just great!
Jan. 19 '09
deavon said:Fantastic concept!
Jan. 21 '09
rfbeer said:fifth gear logo
Jan. 31 '09
inorax said:Wonderful idea! But colours should be change for better. I hope that i explained my idea.
Apr. 01 '09
vieuxlache said:This reminded me immediately of the Nissan car ad's on TV here in New Zealand. May be something to do with their slogan having the word Shift in it.. very well done i thought :) color could be different but extremely effective showing its audience intent. //cheer!
Apr. 21 '09
laab said:Rare case of perfect logo... use it well!
Congrats man.
May. 07 '09
Spore* said:Your logo has been stolen!: http://www.jumpzdesign.altervista.org/index.php?Portfolio
May. 13 '09
madebyshift said:Wow, it sure has. He didn't even try to pass it off as his own, he just slapped it on his portfolio as is!
Thanks for posting, spore!
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Jan. 10 '09
nexqunyx said:IMO the space between the "i" and "F" is still a bit wider compared to the rest. Other than that, I wouldn't change a thing:) Nice one!