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ADM

by mister jones • Uploaded: Jan. 08 '09
032850ab2150ef9e2a468f3781cb165e.png
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Description: new logo for the School of Art, Design and Media, part of NTU - Singapore. Version when used small. No fixed colour scheme. Briefing was to create a simple wordmark, no icon, nothing trendy but still memorable. Created while working for Equus Brand Consultants Singapore.

Status: Client work

Commenting: Not seeking critique, comments fine

Tags: singapore • media • design • school • art

More from this user:

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Type08 said on Jan. 08 '09

Hello MJ! Long time no see! This has nice 'arty' touch, I would love to see stationery and other applications...
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mister jones said on Jan. 08 '09

thanks, logo seems simple but really comes alive through the application. Will link pictures once everything is printed and site is online. Logo hasn't been officially launched, so keep it quiet, eh. Been very busy with stuff that I can't show yet, so expect more updates soon.
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Type08 said on Jan. 08 '09

That's why I asked, totally see it working great for the purpose... Me to, uploading a lot of those soon... Hardly wait to see your new stuff! Love your work!
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firebrand said on Jan. 08 '09

Aha, very sharp!
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mister jones said on Jan. 08 '09

thanks guys, appreciated. Small sidenote, this is one of the best clients I ever had, they totally respect my work and actualy listen to what I have to say about it. It's pretty much carte blanche, even though it's not low budget. Guess it helps when you have to present to artists and designers, instead of business and marketing people.
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OcularInk said on Jan. 08 '09

Took me a second to figure this one out. Very cool, Mister J.
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nido said on Jan. 09 '09

hats off to you mister jones... jolly good show...
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logomotive said on Jan. 13 '09

Simple and to the point.
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mister jones said on Feb. 10 '09

the ADM brand expression can now be viewed on my updated "folio":http://krop.com/meandmisterjones/ check it out
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satya said on Feb. 11 '09

I like the idea, but it's a little too simple, :-). Design should be simple, but not the simplest. Have you tried any other ideas?
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mister jones said on Feb. 11 '09

@ satya yes, diverse routes were explored but this answered the brief the best (according to the client and myself). No symbol, no trendy stuff, simple to the max but still memorable. Did you check out the collaterals i just posted? The logo comes alive through the brand expression.
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Art Machine said on Mar. 14 '09

Wow, so cool.
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mister jones said on Mar. 28 '09

here's an example of the brand development.. !http://img291.imageshack.us/img291/4394/adm1.jpg!
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nido said on Mar. 28 '09

well done Mr Jones...
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Type08 said on Mar. 28 '09

Yep, back to my first comment, this is just beautiful!
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mister jones said on Mar. 28 '09

thanks guys. Doing more stuff for them as we speak.
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dbunk said on Mar. 28 '09

Cool presentation :)
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firebrand said on Mar. 30 '09

Great brand identity, Mister J.

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