LogoPond - Identity Inspiration -

Real or Fake client not set I am actively looking for critiques

logoreview: by brandclay; Thoughts everyone? I haven't sent it to the client yet, wanted to see what you guys thought. *updated kerning; Number of views: 5267; Date Submitted: Jan. 05 '09; Added to Gallery: Jan. 06 '09; As seen on: logoreview

Jan. 05 '09

grabbdesigns said:

nice, simple and obvious - i like ;)

Jan. 05 '09

sdijock said:

Great logo. I know you've kept the space open to the left of the check mark because that's the space that the complete "V" would have taken up. However, the hole it's creating is a little visually disruptive to the flow of the logo. Nice regardless.

Jan. 05 '09

OcularInk said:

Hmm, I kind of think the 'V' is where it should be. The negative space there helps reinforce the idea that the check mark was formed by the V. If the V is moved closer, legibility could be sacrificed. You have a point though, Steve (sdijock).

Jan. 05 '09

sdijock said:

I personally prefer the updated kerning, but I think it's an incredible logo either way.

Jan. 05 '09

gyui said:

i think it's great penflare, wouldn't change a thing on this version.

Jan. 05 '09

epsilon said:

Kerning between E and V is too tight. Also Logo type looks thinner than Review part, not sure if it's intentional.

Very nice otherwise. Simple is the best.

Jan. 05 '09

lundeja said:

I don't know what it is about this one, but I really enjoy it.

Jan. 05 '09

penflare said:

i kerned it that way so the spacing would be the same from where the "check" is cut off next to the "e" to the top of the "check" by the "i"

Jan. 05 '09

penflare said:

and its all the same weight

Jan. 05 '09

epsilon said:

I figured it must've been the same weight. Typically the dark-on-light type needs more weight to look the same as light-on-dark version. I just wasn't sure if you wanted Logo to look thinner.

Re: kerning, I'd try pushing the checkmark to the right halfway to V's original position. It does look a bit cluttered to me right now, and I can see how the original kerning could've been too generous.