Lighthouse
by SuckaFish
need some real feedback from some real designers.
Number of views: 1215
Dated Submitted: Nov. 16 '06

Nov. 16 '06

SuckaFish said:

Some lighthouses on the East Coast have patterns like this painted on them. I felt it gave the logo a more dynamic feel, to ensure that the company has motion. It also allowed me to play with positive and negative space. give it the true logo feel. all the windows are placed on one side of the tower to give it direction.

Thanks for the input. If you find any other ways to tweak this im all ears.

Nov. 16 '06

liquisoft said:

I like the simplicity of the large stripes using positive/negative shapes to imply the shape of the lighthouse.
However, when one gets to the top, you begin using very thin lines to represent details of the structure. The problem is that these thin details will become lost when the logo is printed or used at small sizes.

I would have to suggest finding a way around using thin details, in favor of thicker, more graphic strokes.

Also, the little door and window are not necessary to show that this is a lighthouse shape. Lose those.

Nov. 16 '06

OcularInk said:

czawada said:
Personally, the type under 'Lighthouse" doesn't work for me the way it is stacked and tracked out.

I agree. With the type stacked the logo begins to look extremely tall. By reducing the size of 'Marketing Strategies Enabler' and putting it all on one line the logo will look less tall. I think this will also solve the awkward kerning. Also, what about using another font for 'Marketing Strategies Enabler'? Maybe a serif or italic.
Just some thoughts.
-Kevin

Nov. 16 '06

drew said:

Interesting choice of colour.

The MSE should be on one line and much smaller as to not compete with the company name. Don't have a problem with it centred though

The Lighthouse could maybe be a bit simpler - no door or window

Nov. 16 '06

Darrel said:

It's nice, though perhaps a bit too detailed. You might want to make a less detailed, more iconic version for smaller applications.

The forced letterspacing isn't working for me either. Consider just simply centered text as opposed to forced justification. You could also increase the type size in relation to the mark.

Nov. 16 '06

SuckaFish said:

Its an attempt at this style of typography. First try, guess it didnt work. If you have tips or ratios please educate me.

http://www.pixar.com/artistscorner/andrew/index.html

Nov. 16 '06

SuckaFish said:

okay.. i just checked out the pixar stuff, i was way off. ill work on the type tomorrow and get back to you.

thanks for the imput, ill let you know when round two comes out.

Nov. 16 '06

Darrel said:

sucka...the type style you point at is forced justification NOT via letterspacing, but rather via type sizing.

You could do that with this logo, but because the words get shorter, you'd end up emphasizing ENABLER with the biggest type...might not be what you want. In otherwords, you tried to make the longer word bigger, when you need to do just the opposite.

Nov. 17 '06

SuckaFish said:

I wanted to do the scaling down as well as the justified type.

i think the drawing board is the next step for the type.

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