Heavy Rotation

by ArtMachine • Uploaded: Nov. 17 '08 - Gallerized: Nov. '08

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Description: My first ambigram. Heavy Rotation is a booking agency for US Hip Hop and R'n'B artists. More detail here: http://www.behance.net/Gallery/Heavy-Rotation/148073
Status: Nothing set
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Lets Discuss

gyui Nov. 17 '08

I like it Art Machine, but what are the gray accents surrounding the HR? is that a shadow or a bevel? i don't think you necessarily need the gray there. %0D*%0D*Also, Booking's font does not feel consistent with all the serifs, or maybe it's the italics that's throwing me off.

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logomotive Nov. 17 '08

Art Machine, great idea to symbolize rotation. have you thought about simplifying the mark by eliminating the serifs? give it more of a %22twist%22 rotation action. I think just the 2 strokes with the little r terminals coming off would be enough, just a thought.

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AlexWende Nov. 17 '08

Great Concept ArtMachine! I agree with gyui about the italic Booking.

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AlexWende Nov. 17 '08

Actually it is your 2nd ambigram! :D

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AlexWende Nov. 17 '08

forget about the last comment lol

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Art Machine Nov. 18 '08

Concerning the italic 'Booking' I thought it complements the symbol which is italic as well. But maybe I stared at it for too long and can't see it doesn't work. Further opinions would help.**Mike, thanks. Yes I tried that but it looked awkward, don't know why.

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itsgareth Nov. 18 '08

This is actually really really cool, Julian

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Kwaku Nov. 20 '08

as always lovely. ambigram is highly difficult so you should be proud. I am for you. :)

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Art Machine Nov. 20 '08

Thanks alot Cris and Kev.

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gyui Nov. 20 '08

Great job Art Machine, I like it a lot more now!

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saawan Nov. 20 '08

I like it and the presentation posted by you on Behance is awesome. But, wasn't it a %22competition on LogoSauce%22:http://www.logosauce.com/competitions/441 where the winner hasn't yet been announced? I wouldn't believe that you have taken so much pain to do the presentation for a contest entry! :O

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Art Machine Nov. 20 '08

Well thank you very much saawan. You're right, it is a competition entry. I just did it cause I haven't done anything in a while. No pain felt while doing it, it was fun. :)

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AlexWende Nov. 20 '08

This is better now. :) I think it's the best in the comp, good luck Art Machine!

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firebrand Nov. 22 '08

Nice, Julian. Are they ever going to announce a winner?

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Art Machine Nov. 22 '08

Thank you Roy. Who knows...I gues they're chilin, smokin weed and drinkin Gin %26 Juice.

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NeilMcDonald Dec. 01 '08

This carries weight mate, hope its a winner :)

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Art Machine Dec. 01 '08

Thanks a bunch, Neil.**Haha Mike, only now I got what you meant by Mr BIG. Reaaaalllyyy sloooow on the uptake again. Guess the information has to cover quite a distance in my BIG NOB.

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Art Machine Mar. 12 '10

The logo will be featured in __LogoNest 01__ :)

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brandsimplicity Mar. 12 '10

Congrats bud....awesome design.

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