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Heavy Rotation

by Art Machine • Uploaded: Nov. 17 '08
Gallerized Nov. '08 00f95717e8fa8de4558ce0a7643fc9ae.png
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Description: My first ambigram. Heavy Rotation is a booking agency for US Hip Hop and R'n'B artists.


More detail here:
http://www.behance.net/Gallery/Heavy-Rotation/148073

Status: Nothing set

Commenting: Not seeking critique, comments fine

Tags: art machine • ambigram • silver • booking • hip hop

More from this user:

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gyui said on Nov. 17 '08

I like it Art Machine, but what are the gray accents surrounding the HR? is that a shadow or a bevel? i don't think you necessarily need the gray there. Also, Booking's font does not feel consistent with all the serifs, or maybe it's the italics that's throwing me off.
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logomotive said on Nov. 17 '08

Art Machine, great idea to symbolize rotation. have you thought about simplifying the mark by eliminating the serifs? give it more of a "twist" rotation action. I think just the 2 strokes with the little r terminals coming off would be enough, just a thought.
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AlexWende said on Nov. 17 '08

Great Concept ArtMachine! I agree with gyui about the italic Booking.
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AlexWende said on Nov. 17 '08

Actually it is your 2nd ambigram! :D
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AlexWende said on Nov. 17 '08

forget about the last comment lol
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Art Machine said on Nov. 18 '08

Concerning the italic 'Booking' I thought it complements the symbol which is italic as well. But maybe I stared at it for too long and can't see it doesn't work. Further opinions would help. Mike, thanks. Yes I tried that but it looked awkward, don't know why.
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itsgareth said on Nov. 18 '08

This is actually really really cool, Julian
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Art Machine said on Nov. 18 '08

Thanks Gareth
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logomotive said on Nov. 18 '08

Good luck MR BIG!
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Art Machine said on Nov. 19 '08

Thanks homie
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Kwaku said on Nov. 20 '08

as always lovely. ambigram is highly difficult so you should be proud. I am for you. :)
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OcularInk said on Nov. 20 '08

Nice work, dude!
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Art Machine said on Nov. 20 '08

Thanks alot Cris and Kev.
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Art Machine said on Nov. 20 '08

__Updated__
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gyui said on Nov. 20 '08

Great job Art Machine, I like it a lot more now!
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saawan said on Nov. 20 '08

I like it and the presentation posted by you on Behance is awesome. But, wasn't it a "competition on LogoSauce":http://www.logosauce.com/competitions/441 where the winner hasn't yet been announced? I wouldn't believe that you have taken so much pain to do the presentation for a contest entry! :O
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Art Machine said on Nov. 20 '08

Well thank you very much saawan. You're right, it is a competition entry. I just did it cause I haven't done anything in a while. No pain felt while doing it, it was fun. :)
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AlexWende said on Nov. 20 '08

This is better now. :) I think it's the best in the comp, good luck Art Machine!
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firebrand said on Nov. 22 '08

Nice, Julian. Are they ever going to announce a winner?
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Art Machine said on Nov. 22 '08

Thank you Roy. Who knows...I gues they're chilin, smokin weed and drinkin Gin & Juice.
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NeilMcDonald said on Dec. 01 '08

This carries weight mate, hope its a winner :)
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Art Machine said on Dec. 01 '08

Thanks a bunch, Neil. Haha Mike, only now I got what you meant by Mr BIG. Reaaaalllyyy sloooow on the uptake again. Guess the information has to cover quite a distance in my BIG NOB.
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Art Machine said on Mar. 12 '10

The logo will be featured in __LogoNest 01__ :)
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brandsimplicity said on Mar. 12 '10

Congrats bud....awesome design.

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