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sushi
by smartinup
WIP inspired by Bic
Number of views: 10792
Date Submitted: Aug. 08 '08
Added to Gallery: Aug. 11 '08

Aug. 08 '08

kaimere said:

interesting .... the s may need a little bit more definition .... but love it


Aug. 08 '08

kriecheque said:

The S in the negative space seems a little too big compared to the rest of the type...I think the fish could be reduced a little too so if you just scaled the two of them it might even thing out a bit.

Excellent illustration.

Are gold fish edible?


Aug. 08 '08

smartinup said:

totally ;)


Aug. 11 '08

sanjay patil said:

Well done, I think it is inspired from Serene logo, that was created %u2018s%u2019 using spoon


Aug. 12 '08

smartinup said:

HAHA! My first gallery piece. My day has just been made.

thanks clash, i was wondering the same thing myself.

Sanjay, it was inspired by BIC, it was funny, oc posted that as i was working on mine. but im pretty sure he hacked my computer and ripped my idea.


Aug. 12 '08

OcularInk said:

It's true, I hacked smartinup's computer.


Aug. 12 '08

tdf said:

Love the fish!


Aug. 12 '08

firebrand said:

I agree with all these comments. Congrats on the gallery spot, mate!


Aug. 12 '08

dariux said:

Really artistic, maybe you can use a dark color of "USHI" instead a light. Congratulations!!


Aug. 12 '08

nido said:

fantastic!


Aug. 12 '08

camila_garay said:

fully agree to all the positive comments.... respect


Aug. 12 '08

smartinup said:

thanks everyone. means a lot coming from you'all.


Aug. 12 '08

people search said:

I love however the fish should be a tab bit smaller


Aug. 12 '08

cerise said:

Amazing stuff, this is a fav


Aug. 13 '08

henry said:

muy bien.........


Aug. 15 '08

kugelis said:

no connection between S and USHI


Aug. 28 '08

empirefx said:

really nice one :)


Sep. 05 '08

grilledcheese said:

Haha, I love this concept. Maybe cause I love sushi :P but I love the fish. They are very pretty =)


Sep. 06 '08

Hayes Image said:

I love the swirling shapes of the fish!


Sep. 25 '08

cake_sama said:

awesome man, i just read sushi, then saw the first comment and realized...


Oct. 13 '08

phiky07 said:

sick man..i agree that the 'S' could be more prominent but that was only after i read the first comment. i got it right away...


Nov. 05 '08

elmickeylozano said:

Very nice achieved. Liked a lot!


Nov. 25 '08

dearshuvro said:

awesome !!!!!!!!!!!


Nov. 25 '08

smartinup said:

Thanks everybody


Jan. 06 '09

Tani EcoD said:

very soft... i like it ;)


Jan. 08 '09

zapfogldorf said:

This really caught my eye.

I think the fish could be the "S"...


Mar. 11 '09

Paul Rand said:

I opened up your portfolio and said "wow".
This one caught my eye instantly.
The fish illustration is stylized nicely and using them to create the S in the negative space works well. I wanted to lower the top part of the S though, slightly.
The type is clean along with the orange color.


Apr. 29 '09

mabu said:

I read is as Sushi before i even realized the trick. Awesome!


Apr. 30 '09

grigoriou said:

i think the fish are too detailed and the connection to a letter S isnt strong enough for this to be considered successful.
the name implies that it will be used on signage after all, and thus should be readable even out of the corner of one's eye. I also am not crazy about the idea of eating goldfish. That said this is still a great illustration and concept just needs to be solidified and made more clear. in short its a great start to what could be a great logo.


Apr. 30 '09

smartinup said:

all true and fair points grigoriou. thanks for checking my work out, i really do appreciate any feedback.


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