• I am actively looking for critiques
Taylors
by c4creative
Concept 01. Rebranding of Taylors Development Strategists. Logo is still under consideration. Down to these 2 concepts.
Number of views: 179
Dated Submitted: Jul. 31 '08

Jul. 31 '08

Logomotive said:

Hey 90 I see what your doing, at least I think I do? I see you don't want to make the cut above L the same or it will look like an i right? what about using the r like this |^ if that makes sense.?

Aug. 03 '08

90degrees90 said:

It makes sense (it was in my initial concepts). The reason I used the L instead of the R is that I wanted the accent mark & colour to really stand out (which I felt it did more with the L).

The shape/cut in the L is taken from their current logo (www.taylorsds.com.au), which has some pretty loose meanings - flagship, a cut above the rest. It made more sense to me to use the L as it resembles a building more than any other of the letters. Does this make sense?

Thanks for the feedback logomotive.

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