LogoPond - Identity Inspiration -

Real or Fake client not set Don't mind critiques, but I'm not actively looking for them

moah: by s7even; New mark for UK based snowboard outerwear company. Based on japanese woodcut symbol/seal.; Number of views: 3521; Dated Submitted: Jul. 27 '08; Added to Gallery: Jul. 28 '08

Jul. 27 '08

Type08 said:

A bit hard to read (looks like MPAH) but I like the flow... Fits for the cause...

Jul. 28 '08

omixam said:

I read it perfectly and i love it

Jul. 28 '08

gthobbs said:

Very strong. Fits the segment well.

Jul. 28 '08

koodoz said:

Great concept

Jul. 29 '08

90degrees90 said:

Nice!

Jul. 30 '08

sanjay patil said:

GR8 ! Very good use of japanese woodcut symbol/seal.

Jul. 31 '08

Menelya said:

I actually thought of winter outerweare when I saw it %u2013 dunno why, because it doesn't say snowboard, winter or has any cold colors.
Like the way the letters run :)

Jul. 31 '08

brohouse said:

Nice... one of my favorite. Keep up the good work.

Aug. 01 '08

Rein said:

Nice, I like the consistency of the shapes.

Does it work with less space around it?

Aug. 14 '08

s7even said:

Thanks for the kind words everyone...
@ Type08 I appreciate that the "o" could perhaps be interpreted as a "p" - a compromise was necessary in order to keep the letterforms linked without disrupting the eyeflow. I dare say the extreme/snowsports market is one where readability is not as crucial as the aesthetic.
@ Rein, I initially had the mark reversed out of a fairly close-fitting stamp shape to enforce the woodcut/seal concept and this worked okay. I left it for a while (I find its a good idea to take a break from developing a mark and almost forget about it then take another look to get a less biased/fresh perspective) and when I revisited it I realised it worked better with space to breathe. I guess (as always) simple is best. Less is more. Insert further design-purist cliche's here...