LogoPond - Identity Inspiration -

Don't mind critiques, but I'm not actively looking for them

invento (TM): by dache; Invento media group is a greenfield project founded initially by 6 students in Bosnia-Herzegovina. Their branding strategy relies on one master brand with several branches, each of which deals with different products or market segments, but all of which are being marketed under one unified visual identity. They are also the first of their kind to offer Bluetooth marketing services in South Eastern Europe. The 6 color tones in their new logo reflects the number of founders. The rationale of the symbol is based upon a light bulb, which is most commonly associated with innovation, and also that of a tree representing growth.; Number of views: 1298; Dated Submitted: Jul. 03 '08; Added to Gallery: Jul. 03 '08; As seen on: http://www.dache.ch

Jul. 03 '08

bartodell said:

Clever dache ;)

Jul. 03 '08

saawan said:

I see an i on a rainbow colored coffin. Must be one way of seeing it. Anyway, nice work!

Jul. 03 '08

mr2creative said:

Very professional and well thought out. Colours, font... all good.

Jul. 03 '08

clashmore said:

Let me preface this by saying that this comment is not malicious, I'm not calling you out, and I'm not even really expecting a response.

I just don't see how you can justify using SO many colors for your logos time and time again. Some might call it your trademark, but should a designer really leave his mark on work for clients?

Don't get me wrong; I have no doubt that your logos would work just as well in one or two colors. But it seems unnecessary to load up on the colors nearly every single time.

Taken out of the context of your portfolio, I think almost all of your logos are great. Within the context of your entire body of work, however, there is a definite pattern.

Just sayin'.

Jul. 03 '08

bartodell said:

For some reason I keep seeing this as a giant lollipop on the front page. I know the concept behind it. But I can not get past this sucker. Sorry bad pun.

Jul. 03 '08

tdf said:

I see a fat lady riding a bicycle from behind...

Jul. 03 '08

koodoz said:

@tdf: gold! absolute gold. you just made my day :)

Jul. 03 '08

bartodell said:

ROTFLMFAO!

Jul. 03 '08

dache said:

@bartodell : Thanks

@saawan: What a creative vision you have. Thanks for the comments.

@mr2creative: I appreciate the input.

@clashmore: Your limitations are self imposed.

@tdf: You have a fun vision :)

Jul. 03 '08

clashmore said:

No, my limitations are imposed by a sense of restraint. There was no need for such a cold comeback. It would be nice if my comment could have initiated an interesting discussion, but I guess not.

Jul. 03 '08

ClimaxDesigns said:

I have spoken to dache on a number of occasions and i could be wrong but i dont think he meant that comment as you may be taking it. I think he is saying and ache help me out if im right or wrong, that by imposing such limitations on ourself will no doubt give you a solution that can be rendered across many mediums easily, you don't have to impose them you can with some work deliver something such as this with alternates in mind.

My personal feelings on it is that I agree with you on the one hand about his style in general i think its becoming easy to spot his, but in the other hand i ave had to study 25 page guidelines for brands that specifically tell you when and where and which logo to use, not saying that he does this, but the practice of having a full color logo with simpler variations is out there.

Jul. 03 '08

clashmore said:

My qualm lies not with printing issues or anything to do with application. Personally, I just take issue with a designer imposing a very obvious personal style on clients.

And I am certain that a rainbow colored solution may sometimes be the most appropriate one. But all the time? It seems like dache often tries to make a square peg fit into a round hole.

Jul. 03 '08

clashmore said:

I don't mean for any of my comments to be inflammatory, by the way. Just voicing my opinion.

Jul. 03 '08

bartodell said:

Dache have you ever considered the subliminal instances of always using a "rainbow" of colors in your designs considering some common associations in the society we live in today? Not saying or imposing anything bad against those association of colors, however, the key to being a great designer is not setting a style and being able to adapt to what your clients need, not what you impose on them. Just a thought.

Jul. 03 '08

dache said:

David, you are correct in your thoughts - I do provide a detailed guidelines document.

Bart, saying I always use a certain set of colors is the equivalent of me saying you always use brown and blue with circular text effects. It is an over simplification of your entire work and not really necessary.

Jul. 04 '08

Respiro said:

Which is the used font?...

Jul. 04 '08

Art Machine said:

I think dache's style is recognizable. But if he's happy at what he's doing while making money out of it and the client is happy with the results everything's fine to me. What we're doing is not too important anyway.
My 2 cents.

Jul. 04 '08

OcularInk said:

First off, let me say, this is a nice piece of work. Secondly, at tdf, that is probably the funniest observation I've ever read on this sight. Even though most people will never notice, it is freakin' hilarious and so true. Dache, I'd suspect you have nothing to worry about. :-)

Jul. 04 '08

clashmore said:

@ Art Machine:

GASP Not important? Come on, man. I'm still an idealistic design student. Don't spoil my outlook just yet.

Jul. 04 '08

ClimaxDesigns said:

"What we're doing is not too important anyway."

WOW. There was a movie once about the world without art/design need to find the title for you to watch :D

Jul. 04 '08

alto said:

While I agree Dache has a very unique and recognizable style, he also has some very versatile works in his portfolio. To say he imposes his style on clients is funny in my opinion, isn't that why the clients chose him in the first place?

Jul. 04 '08

nido said:

well said alto.

well said tdf!!

what film David???... sounds interesting... but then again.. can you imagine a world without glass? ;)

Jul. 05 '08

xzentrico said:

Yeah, dache uses rainbow colors very frequently in his designs, and they always work. Let's pretend you're a potential client and you look through his site. If you see his logos you'll know his style so I'm pretty sure that the client somewhat expected what style he would come up with, right?

BTW: great logo, love your style.

Jul. 05 '08

clashmore said:

"great logo, love your style."

That's exactly what I was getting at, xzentrico. Should a designer have a signature style?

Jul. 05 '08

hellouriah said:

"Should a designer have a signature style?"

I think every logo has a part of the designer(s) in it. We cannot work invisible, but each logo should be context dependent.

Jul. 05 '08

clashmore said:

Right, there is no avoiding imparting a touch of your personal taste/creative persuasions to everything you do as a designer. But I do think it's important to remain fully aware of your personal presence, so to speak, in work done for clients.

Jul. 05 '08

ClimaxDesigns said:

"personal taste/creative persuasions"

I have to agree with the others, i think designers need to have a style that separates them from others clients pick you because of your style. I have never gotten an email from a potential client saying 'we love how incongruous you portfolio is'. They always say we love your style, or we love your body of work, and i have to think that the work being from me and having my personality its got to be my style they like.

I mean we can't create every style there is and even in derivations of our own work I think we can't possible execute every style (if you can even box all styles into ... a box) with any sort of excellence or consistency, I think we all have 'voice' and it's not a bad thing. I'd rather people remember me for a certain style then not be remembered because I was a jack of all trades king of none.

And since i love debating myself, as devils advocate, I can agree that it is good to not get stuck in a rut or paint yourself into a corner by producing too similar pieces time in and time out. But I don't think dache is there yet, I was just looking through his portfolio and it has a wide range while still keeping his voice same for Bart and Kevin and even to a certain extent you Clash.

Jul. 05 '08

clashmore said:

Ideally, what would separate me from others is the quality of my work.

Also ideally, I would be able to execute a wide range of styles with a high degree of success.

Making a conscious effort to find your "style" is okay for artists. For graphic designers, not so much.

But that's just my two cents.

Jul. 05 '08

saawan said:

"what would separate me from others is the quality of my work."
I see a lot of over-confidence in your words and also in some comments of this logo's designer. Confidence is good but over-confidence isn't.

Clients come to you only if they're impressed by your portfolio. Different people have different tastes. There will be people who don't like your work also. You can't impress everyone.

Either for a designer or for an artist, the base is same. It's art. It's just that artists sell that art to clients who like it but designers sell the art going by the client's likes. You try to impress the client with your work. If the client imposes on you and makes you deliver shabby work you should be ok with it as you discovered another style which wasn't yours previously!

"Making a conscious effort to find your "style" is okay for artists. For graphic designers, not so much."

An inherent style would always be visible in a range of a designer's work. In the end, you'd be happy if the world recognizes your work by your name but not just your clients to who you delivered good work without any intrinsic style. That's why people remember Saul Bass' work, Paul Rand's work etc. Remember that they too were graphic designers, not artists!