inovaz (TM)
by HelveticBrands • Uploaded: Jul. 01 '08 - Gallerized: Jul. '08
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Description:
inovaz is a vibrant and young web development company based in Mexico. They embrace new technologies and evolve with them. When inovaz contacted me for their new visual identity in the early stages of the project, it was clear that they required a contemporary identity. Inovation is creation and this was one of the focal points of this project, with each new layer showing a new evolutionary phase of innovation and growth. My idea came from looking at a set of books that were stacked on top of each other, and seeing beautiful shapes from the overlapping corners.
As seen on:
http://www.helveticbrands.ch
Status:
Client work
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Lets Discuss
the colors are rich and vibrant, much like the mexican handmade rugs like these -*http://farm1.static.flickr.com/80/217363032_f4ffafa334.jpg?v%3D0**Striking!
ReplyHey sandyha, thanks for the comment and that link, really unique set of tones right there.
Replythe i in the logotype looks a too tall.
Replyi have a rug just like the 3rd one in the link!!!... thought you should all know that.
ReplyI love how vivid the colors are. The type is nice too. Regarding what Brian (KGB) said, the 'I' might be just a hair to tall. Typically, the curves on your 'N', 'O', and 'A' would be slightly taller than the 'I'. Did you try matching the 'I' to the height of the 'V' and 'Z'? Even so, we're just being nit-picky. Most people would never even notice. Good work, dude. :-)
ReplyThanks very much for the comments guys. Nicely observed Brian and Kevin, thanks. I've spent the last couple of minutes trying to upload a version with the shorter 'i', I cant really tell a differance when its up here. I updated the version on my site, looks well improved. Thanks for the constructive crits and support!
ReplyThanks Nima!
ReplyNice dache. You seem to favour multiple colours in your logos which all look fantastic, but what do you do when the client wants it printed across a range of products? That many colours printed in process must give you some grief??
ReplyToo busy for my taste but outstanding nonetheless.
ReplyHey David, yes Ive tried changing the file name a couple of times and then uploading. I will try again later on after a proper reboot. Thanks very much for placing this in the gallery.**Marc, thanks for your comments. I can understand where you are coming from as the image above has multiple colors. It is the online version of the logo which is fitting as this is uploaded to a site. There is never any grief at all in the printing process as all of my visual identities exist in versions which are print friendly. It is a question of planning in the creative process. I am going to write a bit more on this topic on the %22dacheboard%22:http://www.dache.ch/index.php/dacheboard/ in a few days.**Thanks again
ReplyThanks Julian
Reply*grins* - thanks for that David
Replyyou nailed it Climax...:)
Replyalmost all of your logos are great! nice work
ReplyThanks
ReplyI am pleased to say this logo will be featured in LogoLounge 6.
ReplyGratz David, I think this is one of your best logos (and very underrated here).
ReplyThanks Alen!
ReplyHermoso!!!!!!
ReplyThis in one of my favourites at all times.
ReplyThanks for the comments guys. **I wish there was way to deal with the spammers on our own content like other communities allow.
ReplyThese spammers are using really sly tactics. It's getting beyond a joke now and is making Logopond look unprofessional.
ReplyActivity registered users and it should be more attention.
ReplyThis is an outstanding logo dache, I love it. So vibrant.
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