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Planet Mitsubishi

by ramfia • Uploaded: Sep. 18 '06
054acdfe25bca2f1852449c50bd9f0a3.png
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Description: Anyone who buys a Mitsubishi will become a member of \'Planet Mitsubishi\'. This entitles them to discounts, invites to special events etc... Still very much a concept at this stage.

Status: Nothing set

Commenting: Actively seeking critiques

More from this user:

cyrusmuller said on Sep. 23 '06

Very cool logo mate. Really done professionally.

conrad said on Sep. 25 '06

Very NASA, reminds me of the 80\'s movie short circuit. I would re-consider the font used for the word planet.

flernk said on Sep. 25 '06

It looks almost exactly like the Saturn logo. It\'s even an extremely smilar font. http://www.carshowcase.org/__LOGO/Saturn.jpg Granted there are some differences, but since they are both car companies, there is a major brand recognition problem.

efe-zero said on Sep. 28 '06

muy buen logo

cyrusmuller said on Oct. 04 '06

to flernk. The similarities are there but side by side the logos are very different. Colouring, position of the \'planet\' and even the font placement.

flernk said on Oct. 04 '06

@cyrusmuller I understand your point, but most car buyers won\'t be making a side-by-side comparison of the logos. Branding is extremely important in the car industry. Since there are so many types of cars, the company\'s logo needs to create an instant and unique emotional reaction (Mercedes Benz logo = class, Volkswagon logo = hip, Dodge logo = power, etc.). I\'m not saying this is a badly designed logo, it\'s not. But a logo is more than design. Because this logo draws attention to a competing car company, the branding opportunity is lost.

ramfia said on Oct. 04 '06

I\'d just like to thank you all for your kind words and constructive comments! Before designing this logo i did do some research concerning the local market and competition! Beside the fact that \"Saturn\" doesn\'t even exist here (Oman), the logo i\'ve made has no similarities to any other brand i know of! I\'d have to say that the \'branding opportunity\' is very much alive when you consider the local market!

ramfia said on Oct. 04 '06

PS: If u\'d like to see how it works on sertain branding media visit: http://www.portfolios.com/zoom.html?User_number=ramfia

mintymintyfresh said on Oct. 05 '06

Still way too close to the Saturn logo, and I think that Saturn is sold overseas as well. http://us.st11.yimg.com/us.st.yimg.com/I/united-states-flag_1913_49922800

mintymintyfresh said on Oct. 05 '06

History of the Saturn logo: http://www.cartype.com/page.cfm?id=216

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