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I am actively looking for critiques
- 'Painting A Picture' - Madrid2016
- by fraenacreative
- -Painting A Picture- This logo was submitted for candidacy as the logo of the madrid2016 olympic bid. It was one of a total of 2,691 designs submitted from across the world to the Spanish Olympic Committee. The logo symbolised many parts of spain's culture including madrid's landmarks, the spirit of the games, the friendly welcoming atmosphere in madrid, and the face of the people of spain. The background colour too symbolises the colour of spain's flag, and the passion of the spanish people and of course the name of the city in the shape of an 'M'. The typeface is clean to represent the modern nature of this capital city. "The overall concept of this design was to capture many of the main points of madrid as a city, and of the whole of spain. By studying the city we used Puerta de Alcalá one of the cities main landmarks to inspire the mark we used in the logo. The gates 'arches' were stylised and put together in the shape of not only an arch, but also an 'm' symbolsing the name 'madrid'. The mark also represents the hands of the people of madrid opening up and reaching out to all the people of the world and welcoming them to madrid for the olympic games of 2016. To include a sporting feature, the mark was also designed to symbolise team work during the games and 2 swimming syncronised divers, to represet harmony and unity for the games in madrid. The mark is acommanied by a watercolour style brush stroked background in the colour of yellow taken from the flag of spain. This coloured background could be changed to give many aspects of the games a 'colour coded' theme, in the shape of a face it once again represents the people of spain & madrid. The typeface is sleek to represen the modern city." From the original submission document.
- Number of views: 403
- Dated Submitted: Jun. 05 '08
Jun. 05 '08
fraenacreative said:Cheers, the face is the shape of the background pointing away from the 2016, just a faint outline of the nose and mouth. The landmark is the Puerta de Alcalá represented through the arching of the 'M' shape created by the figures.
"The overall concept of this design was to capture
many of the main points of madrid as a city, and
of the whole of spain. By studying the city we used
Puerta de Alcalá one of the cities main landmarks
to inspire the mark we used in the logo. The gates
'arches' were stylised and put together in the shape
of not only an arch, but also an 'm' symbolsing the
name 'madrid'. The mark also represents the hands of
the people of madrid opening up and reaching out
to all the people of the world and welcoming them
to madrid for the olympic games of 2016.
To include a sporting feature, the mark was also
designed to symbolise team work during the games
and 2 swimming syncronised divers, to represet
harmony and unity for the games in madrid. The
mark is acommanied by a watercolour style brush
stroked background in the colour of yellow taken
from the flag of spain. This coloured background
could be changed to give many aspects of the games
a 'colour coded' theme, in the shape of a face it
once again represents the people of spain & madrid.
The typeface is sleek to represen the modern city."
From the original submission document.
:)
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Jun. 05 '08
brandon Barnard said:i like it! very raw and earth, don't see the land marks or faces but that does not take away from the logo in anyway! nice one!