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Clublife v2
by Dangeruss Design
Logo for retirement home. Client wanted mark to be modern yet elegant with representation upon life and color. I chose the butterfly to give it life and movement accented by strong vibrant colors.
Number of views: 733
Dated Submitted: Apr. 12 '08

Apr. 12 '08

brandsimplicity said:

Personally I find the font a bit to modern, its more suited to a nightclub I dont think many senior citizens will pull shapes on the dance floor
Maybe Mavis, but only when she had too much sherry god bless her!

Maybe a nice soft serif would be more suited
to this demographic.

Apr. 13 '08

Art Machine said:

The mark is beautiful but concerning the type I agree on brandie.

Apr. 13 '08

firebrand said:

Lovely mark. I actually quite like this simple and elegant font... maybe a serif is too stereotypical for old folk?

Apr. 13 '08

Relevant said:

The name is a little odd for a retirement home. That leads me to believe that your client was looking for a non-traditional, modern look. In that case, you pulled it off well. I love the mark!

Apr. 14 '08

dangeruss design said:

yeah I sway more towards the modern type, but I see your point guys and will keep on trying new type, thanks for the feedback

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