• Don't mind critiques, but I'm not actively looking for them
Sasaki
by NOMADESIGN
Big Japanese group specialize in processing dry food.
Number of views: 628
Dated Submitted: Mar. 12 '08

Mar. 12 '08

gstaltig said:

I like the colors!
What's the idea behind the a's? Maybe you could combine the second 'a' with the 'k' to preserve a consistent kerning.


Mar. 12 '08

RJohn said:

i think they look seperated. the wing should cover the type.


Mar. 12 '08

OcularInk said:

Very different approach from you, NOMA. Looks interesting.


Mar. 12 '08

gthobbs said:

Please do not cover the type with the "wing". Might play with the "ki". The dot on the "i" is almost inline with the top leg of k. Play with those angles and positions. Nice type.


Mar. 12 '08

NOMADESIGN said:

gstalig> not much concept behind 'a' spike... just a way to make the typo interesting (why Exxon has 2 x, kind of example?). About the k, you are right and I did present some samples but some how it make the impact weaker especially seen at small size... so we decided to go with the simple solution.

Thanks to everyone with your input... I agree there is a lot of free play in terms of composition for this kind of logo...
I am not sure it's the best solution, maybe there is smarter one, but I think it translate well the "elevation" and "lightness" without giving out on presence.


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