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Don't mind critiques, but I'm not actively looking for them
- Jive Software
- by Raja
- We are really excited about this one. I collaborated with Mike Errickson (http://logopond.com/members/profile/showcase/679) and under the direction of Sam Lawrence (http://gobigalways.com/) and Mike Sigler (http://www.siglerdesign.com/) we came to this solution. You can learn more about it here, http://www.jivesoftware.com/community/blogs/jivetalks/2008/02/18/jive-gets-a-new-logo#comments . Thanks for looking!
- Number of views: 3336
- Dated Submitted: Feb. 24 '08
- Added to Gallery: Feb. 27 '08
- As seen on: http://www.jivesoftware.com/
Feb. 24 '08
raja said:that was a lot of name dropping - but it was a team effort and should be noted!
Feb. 27 '08
metaeducation said:Hi Raja,
Well I don't want to disagree with the whole committee :) but the first thing I thought was: "why does the cut-through stop?" It would still be readable even with a line all the way through it, a la:
And extending the 'j' hook a little might be nice too. :)
Regards,
metæducation
Feb. 28 '08
onesummer said:i like that the cut through stops. to me it gives the logo more dimension.
Feb. 28 '08
entz said:nice! but with the "e" a bit tilted, i would have tilted the "j" as well just to see :)
Feb. 28 '08
chibbell said:That logo took a LOT of effort and I'm ecstatic. It really was a team effort and despite the dreaded "design by committee", I think it turned out great. I really appreciate all the work Raja and Mike put into this. As a designer I found it very hard to take on the role of the client. Huge thanks to everyone who worked on this. :)
Feb. 28 '08
OcularInk said:This turned out really nice. Great job, guys!! It's almost as if the cut through the letters was meant to be there. Now that takes some skill.
Would you please scale logo down now? It's suffocating.
Feb. 28 '08
metaeducation said:Hmmm... well I'm just concerned that cutting only one side of the 'v' makes the v look like it has a dot. To me, the time it takes to fill in the concept of a meteor flying through the neck of the 'v' doesn't seem to pay off the consequence of anyone being jolted by "jii/e". Cutting both sides makes the eye take for granted that it's being "swooshed" all the way across.
(However, after looking a little longer I decided I did like the unique shape of the 'e' which is surprisingly readable... so I retract the idea of cutting through the right side of 'e'!)
For balance, I note that it's already the case that each of the 'v' and the 'e' characters are as individually wide as the 'j' and 'i' put together... so having even more area filled on 'v' downplays the "ji" further. (Given this disparity, I truly think giving the 'j' a little more width is worthwhile, because "ve" is dominating right now.)
So just to see, here I've cut the 'v' on both sides and widened the hook of the 'j':
Though if the fly-through is non-negotiable, yet I were able to pick the left side of the 'v' being cut vs the right side, I would want to cut the right. I think it pushes the weight to the center and distributes it better, and I like the look almost as much as cutting both sides of the v... but I'm still a bit jarred by the "dotted v" phenomenon:
Regards,
metæducation
Feb. 29 '08
OcularInk said:I don't see anything wrong with the 'V'. It's 100% legible. If someone can honestly look at this and tell me they don't see the word Jive, than maybe. But I doubt it.
Feb. 29 '08
gthobbs said:Meta, I find your need to take someone's work and edit it yourself offensive to my sensibilities as a Creative Director. I've seen you do this with this post and a number of others that I've seen. It's particularly odd that your name itself has the word education in it. A balanced educator knows that "giving guidance" is far better than "doing" for someone. And personally, I'm not comfortable with someone's unsolicited hands-on participation in my client's brand. It's an arrogant gesture IMO. But of course that's just my "unsolicited" opinion.
Mar. 01 '08
mattyv8 said:meta, its a great logo I think you're looking into it way to much.. its nice though to see the input .. gthobbs - if you don't like this don't have the logo posted here, logopond is all about showcasing a logo and having it ripped apart & praised.. say whatever you want to say about the logo.. as fellow designers we very much struggle with jealousy and although we deny it, I see it all the time.. designers that have superiority complexes and all that.. but really don't admit it. Best thing we can do is say job well done, that logo looks killer and move on. That jive logo looks dece, my fave part about it actually is the slight grey shading and black bg.. that style is in and its sweet looking. So props to the designers, lets all just view this and get inspired to create more cool logos.. after all this is fun stuff ;)
Mar. 01 '08
gthobbs said:It's not my logo matty. I welcome criticism. I think meta goes too far when he takes the design, manipulates it, then reposts it. IMO.
Mar. 02 '08
mattyv8 said:I agree, he does and I would naturally be offended if he did that with any of my logos that were finalized, done and signed off.. now if it was a logo in the development stage - different story. Still judging by logos he has done - I still wouldn't take his opinion for anything IMO because I personally think hes not a good designer at all, no talent. Just my opinion.. Anyways, fact of the matter is this JIVE logo looks great.
Mar. 03 '08
Riase said:This is excellent. I like the way the slice is interrupted. The metallic effect I can take or leave but otherwise excellent.
Mar. 04 '08
LOGOMOTIVE said:I feel this is one of those logos that can stand the times. It's simple enough, yet unique and memorable. As far as things we could have done, well been there, done that. Kudos to all involved.
Mar. 06 '08
chibbell said:Man, I really dig all the feedback, good and bad. I agree that the metal is a bit on the trendy side but I really couldn't help myself. Apologies to Raja and Mike if I went a bit far with that. :P
I completely agree with Mike (Logomotive) that this logo was meant to be timeless. We were very conscious of making it trendy and I think our caution really paid off.
I put up a more thorough breakdown of our process. I hope I gave enough props to Raja and Mike. Like Raja said, it was a huge team effort.
http://siglerdesign.com/index.php/site/article/the_design_of_jives_logo/
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Feb. 24 '08
admarcbart said:Name dropping to say the least. "I would like to thank the Academy, The Clique, Adobe CS3 Illustrator, and everyone else that I have forgot!". HAHA! It turned out great guys!