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Jacobs & Sons Carrots

by Hayes Image • Uploaded: Feb. 11 '08
Gallerized Feb. '08 39271cfbdc0c3f24a3e1e489fd2671f4.png
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Description: A family farm which have a large distribution of organically grown carrots to local grocers & markets.

Status: Client work

Commenting: Not seeking critique, comments fine

Tags: Green • Yellow • Orange • Black • Pastoral

More from this user:

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Hayes Image said on Feb. 11 '08

Everybody likes carrot...

onesummer said on Feb. 11 '08

love the idea. I wonder what it would look like if you extend the carrots out to be the full thing? too much maybe? feels like it's missing something is all...
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Hayes Image said on Feb. 11 '08

yeah, yeah I see what you're getting at...& for a large part I don't disagree...But they were very stubborn, & they they wanted something quick, which led us to this...they were great guys but they didn't know much about design at all...so it had to be obvious...

AdamO said on Feb. 11 '08

Like it a lot. Clean, readable and simple. Neat.
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Hayes Image said on Feb. 11 '08

Cheers Adam :)
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leighton_hubbell said on Feb. 11 '08

This is perfect the way it is. Why does it seem like everyone always needs the whole story completely spelled out? The fact that the carrots are implied is what's great about the design. Don't change a thing.
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OcularInk said on Feb. 11 '08

I agree with leighton. You've captured an interesting effect the way it is. The carrots appear to be growing out of the ground. The way you purposely nudged the 'O's down and cut them the way you did is very clever IMO. The only thing I might have done differently is used just one of the carrots within the logo (maybe only on the word Carrots). But even so, it's a neat concept.
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Hayes Image said on Feb. 11 '08

Cool, thanks guys :)
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Hayes Image said on Feb. 11 '08

"Why does it seem like everyone always needs the whole story completely spelled out?" Very good point Leighton :)
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firebrand said on Feb. 12 '08

This is fun, mate.
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Hayes Image said on Feb. 12 '08

Cheers Roy :)
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werthless said on Feb. 12 '08

Just one comment. What if you remove the one Carrot in the name "Carrots". I think it might be fun to see the carrots as you read the name and when you get to the word "Carrots" it is normal... OR even a progression of growth from left to right with the carrot coming up more as you read across. Just a thought. Love it though.
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Hayes Image said on Feb. 12 '08

I appreciate the thought Werthless :) but this is a fairly old job that has long since been completed, so I've simply placed it on the pond for nostalgic purposes :)
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logomotive said on Feb. 12 '08

Hayes, why don't you try to add a bunny rabbit hopping and eating carrots, LOL! kidding. it's perfect bro.
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Hayes Image said on Feb. 12 '08

hahaha :P Cheers Mike...
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Hayes Image said on Feb. 14 '08

I'm doing the gallery spot dance...

drewboy said on Feb. 14 '08

Congratulations young man! I like it, but I think that Kevin's suggestion of using just one 'carrot' would have been good... the concept is great though.

onesummer said on Feb. 14 '08

i don't disagree with leighton's point at all. while i understand why it was done, the cut off o's still bug the crap out of me. i'm sure it's just me. so don't listen to me ;)
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rfrusso said on Feb. 14 '08

brilliant!
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ahab said on Feb. 14 '08

This is Freakin adorable. Nice one.
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Lawrence Anderson said on Feb. 14 '08

I would prefer it with just one carrot, but it's still a nice concept.
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Hayes Image said on Feb. 14 '08

Cheers guys :) @Lawrence & Onesummer; I can't please everyone at once ;-)

bbx said on Feb. 14 '08

It's well thought. Don't change a thing! The fact that the carrots are half buried makes the 3 "o" really fun.
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Hayes Image said on Feb. 15 '08

Thanks Jeremy :)

onesummer said on Feb. 15 '08

@Hayes, it wouldn't be as cool if everyone loved it ;)
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gthobbs said on Feb. 15 '08

Love it as is.
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raja said on Feb. 15 '08

This logo makes me feel like a hungry rabbit
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Hayes Image said on Feb. 15 '08

hahaha thanks guys :)

lostangel said on Feb. 16 '08

Reminds me of the Roaring Mouse: http://www.underconsideration.com/brandnew/archives/the_roaring_mouse.php But very creative, I like it!
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Hayes Image said on Feb. 16 '08

I appreciate the concern but, this Jacobs & Sons logo is nearly 3 years old... So if anything, the roaring mouse looks like mine :P

mariozitow said on Feb. 18 '08

very nice logo!
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Hayes Image said on Feb. 18 '08

Thanks Mario :)
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bob sakoui said on Mar. 08 '08

Quite cute.
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Hayes Image said on Mar. 08 '08

Thanks Bob :)
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moebiusdave said on Apr. 16 '08

i love that the carrots are only partially visible. makes the logo that much simpler (and nicer).
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Hayes Image said on Apr. 16 '08

Cheers Dave!!
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BigAl67 said on Jun. 26 '08

Great work - and love the fact that you used a classic font like Gill Sans. The best ideas are usually the simple ones.
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Hayes Image said on Jul. 04 '08

Cheers Al :)
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cake_sama said on Sep. 26 '08

awesome man
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Type08 said on Sep. 26 '08

Yep, very nice...
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Hayes Image said on Sep. 30 '08

Thanks lads!!
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tass said on Mar. 30 '09

sweet mark :)
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Hayes Image said on Apr. 02 '09

Thanks!
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designabot said on Aug. 15 '09

implied carrots are the way! lovely stuff
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lumo said on Jun. 24 '10

cute!
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Hayes Image said on Jun. 24 '10

Could've sworn I replied to your comment Rich...??...Oh well, belated thanks bud :) Thanks James :) Carrots are very good for the eyes...so all you design students eat up!!

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