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I am actively looking for critiques
- Twenty-four Seven /vertical
- by 24/7
- Stacked, vertical layout of the 24/7 logo.
- Number of views: 4247
- Dated Submitted: Feb. 07 '08
- Added to Gallery: Feb. 13 '08
- As seen on: Twenty-four Seven IT
Feb. 07 '08
logomotive said:Ah the true challenge, putting type with a mark :-) too small . My suggestion would be to put the type centerline with cross bar and spell it out 24/ Seven. Sorthened of course.
Feb. 08 '08
rfrusso said:Clever concept on a phrase everyone knows and remembers. How come no one has done this before? I agree with logomotive, though. Mark is a bit big.
Feb. 14 '08
bpotstra said:seriously beautiful. I suppose we're all so used to seeing it set as "24/7" so this is truly unique. I like it very much. Kudos.
Feb. 15 '08
CynicalKiddo said:nicccceeeee!
Feb. 15 '08
gthobbs said:I wouldn't change a thing. Love it. It's like the first time you saw the treatment of using a number in a spelling (ie. 2wo) and thought to yourself "you s.o.b. why didn't I think of that"
Feb. 16 '08
cleos said:Nice one, i would try to make it ambigram :), just play a little bit with 2 and 7.
Feb. 16 '08
daltonismo said:Good work and good idea, but I think it bears a resemblance to a swastika and the s from "SS".
Feb. 24 '08
tconrad said:have you thought about making the seven an upside down two...old clocks used upside down two's as sevens...that way it would read right side up and upside down like an ambigram. i always think that its pretty cool when logos/marks read rightside up and upside down.
Feb. 25 '08
brionline said:this is great. well done.
Feb. 28 '08
24/7 said:Thank you for all the kind words! I feel dwarfed and perhaps even a little intimidated by all the giants on this website. Leafing through some of the galleries reminded me of a kid's visit to the Trinity College Library in Dublin. There's just so much to see, and to see again upon second glance. A rich source of inspiration.
@cleos & tconrad: Thanks for the suggestions! I have tinkered with the idea of an ambigram when I picked up the concept this year, but decided against its use. I believe it doesn't add enough value to a mark that is intended to be a play of numbers and that doesn't target an audience of type enthusiasts. I agree that there's an amount of playfulness and perhaps science in ambigrams that makes it a lot of fun to design and discover them. But to make it look well, I think I should make the head of the "2" smaller, which disrupts legibility of the mark.
Oct. 26 '08
24/7 said:Cheers, amboy00 :-)
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Feb. 07 '08
ahab said:I like it like this!
You could also try bolding the seven a bit too. To separate it more. Honestly though, I read it fine just like this.