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There's a handful of stuff coming through your showcase that I can say I am completely familiar with, and much I'm not, but tell me what you think about modern day logo design and it's implications if you please. Would be fantastic to get your thoughts on the development of logos from then and now. There is an obvious change in style.

Look forward to seeing a few more old friends from you. Thanks.

nido: Modern day logo design is no different than when it was when I started working. It is about appropriateness, uniqueness and good drawing. There is also an exposure component: you can design the greatest logo but without exposure it goes nowhere. The reason a lot of my work is recognizable is the exposure component. You must design a logo with the idea that many years from now it will be current. It is, of course, difficult as we don't know how things will change, but we can use our judgement as to good drawing, good letter spacing and all those basic design rules we learned.

@nido: I can almost see you blush ;-)

@Gerard, I've always wanted to know the rationale behind the O counter being filled in. Can you enlighten me, please?

atomicvibe: That logo is so old that it was designed when tvs had cathode ray tubes and round knobs for channel changing and volume (also vertical and horizontal adjustment knobs)...no remote.

@Gerard: still very current. well done!

Although it represents objects from the past it's abstract and unique enough to stand the test of time.

Oh Yeah Gerard, the Button! and all that static!! I tried adjusting my Rabbit ears a few times. :)

http://www.youtube.com/watch?v=R09bPVdwrJI

Thanks for that one, Mike!

Thanks for your insight on some of these classic logos Gerard!

Do you ever look back on some of your older, more well known logos and think of how you might have approached the design of them differently?

denniswilson: Once a logo is done I look at it as "locked in." I don't really want to go through the mental exercise of solving it again as there is another job ready to solve. I do look at very old logos and wish there was more generous spacing, but that was the style at the time.

Great